Manager, Product Marketing

Company Background

Markwins Beauty Brands is a global leader in beauty and cosmetics. A pioneering AAPI-owned company, Eric Chen founded Markwins in 1984, and led as CEO until his passing in 2021. His wife, and then-CAO, Lina Chen, then assumed the role of CEO, and leads in the position today.  Markwins has distinguished itself with groundbreaking product innovation, reimagined go-to-market strategies, and leading supply-chain dynamics. From humble and disruptive origins, the company was famous in its early years as the pioneer of compact palettes and gift sets and stands today as the largest privately held beauty company in North America. With a brand portfolio that includes Black Radiance®, Lip Smacker®, LORAC®, Physicians Formula®, and wet n wild®, Markwins Beauty Brands’ products are sold in retail outlets including department, specialty, mass, drug, and food stores, in over 80,000 doors in 80 countries worldwide.

Position Summary

The Manager, Product Marketing will report to the AVP, Product Marketing and is responsible for leading the end-to-end development and launch of new and existing products, ensuring alignment with brand strategy, equity, and business objectives. This role oversees all aspects of the product development process, including concept creation, formulation, packaging, shade development, pricing, product copy, and cost management, while driving timely and successful product launches. The position requires a balance of strategic thinking, creativity, trend awareness, and strong project management capabilities to identify growth opportunities and execute innovative products that resonate with consumers and support brand growth.

Essential Tasks, Duties, & Responsibilities

• Conceptualize and brainstorm new products through meetings with the overall Marketing, R&D, Sourcing, and Manufacturing teams; also by attending trade shows and conducting competitive shopping and trend research.
• Lead the briefing process for new product launches with internal cross-functional teams and external suppliers, assuring clear communication on spec sheets, benchmarks, and timelines.
• Ensure progress of submissions until desired attributes and performance are achieved.
• Work with R&D, Sourcing, and Operations to ensure timely submissions, approvals, testing, and troubleshooting any production issues.
• Develop and maintain budgets, product volume forecast, and Cost of Goods targets.
• Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall.
• Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development.
• Develop and maintain pricing strategy for North America (US and Canada).
• Liaise with the International team to ensure products are globally compliant.
• Ensure brand message and product benefit points of difference are appropriately reflected in packaging copy and design.
• Evaluate competitive new products and present comprehensive analysis.
• Conduct product post-launch analyses for SKU rationalization and product assortment strategy
• Present at internal sales and external retailer meetings.
• Travel to factories and outside vendors (US and International) for development/shade matching/approval of new product concepts.
• Field products and concepts through market research and solicit sales feedback to further improve product offering, concepts, and formulas.
• Manage, coach, and develop product marketing talent.
• Perform other assigned duties as needed and directed by management.

Minimum Qualifications

Education & Experience

• Bachelor’s degree in marketing or related field.
• Minimum of 4 years of work experience.
• FDM Color Cosmetic experience a must.

Knowledge, Skills, & Abilities

• Excellent Leadership Skills – Maintains marketing staff by developing, fostering, recruiting, selecting, orienting, and training employees.
• Detail-Oriented – Takes pride and initiative in one’s work. Is well-organized, meticulous, and takes ownership of projects. Precise and demanding in flawless execution.
• Passion – To be the brand champion, own the brand, and instill that passion in others.
• Speed – Act with speed and confidence in a passionate, fast-moving group that delivers real innovation for customers.
• Strong leadership in establishing work priorities for multiple projects, accepting responsibility, developing confidence & respect, and shifting priorities to accommodate change.
• Knowledge of global consumer trends.
• Creativity and thorough knowledge in all areas of product development including the ability to conceptualize, develop, and implement innovative product development programs.
• Strong project management skills with the ability to manage multiple complex projects.
• Excellent written and verbal communication; strong presentation skills.
• Proven ability to impact and influence others, while maintaining lasting relationships with business partners.
• Good at prioritizing workload.
• A proven ability to foster innovation.
• Creative problem solving by developing data analysis, demonstrating strong financial acumen, identify trends and suggesting result-oriented action plans.
• A thorough understanding of interactive communications and can build and foster trust across functional groups.
• Strong proficiency in Microsoft Excel/Power Point/Word.

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Working Conditions:

Good working conditions, with the absence of disagreeable conditions.

Salary: 

Pay commensurate with experience.

Benefits: 

Comprehensive benefits package includes employer paid health benefits and 401k match. Benefits typically offered only to full-time employees.

Markwins Beauty Brands is an Equal Opportunity Employer

Markwins Beauty Brands does not discriminate in practices or employment opportunities based on an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.

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