Ecommerce Product Copywriter

ECOMMERCE PRODUCT COPYWRITER

REPORTS TO: DIRECTOR, ECOMMERCE

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

The Product Copywriter is responsible for sourcing, developing, and composing product descriptions for all product categories: footwear including cowboy boots and work boots; apparel including western wear, workwear, and contemporary fashion; home décor; gifts, and accessories including cowboy hats, luggage, jewelry, belts, and boot care product. This role requires someone who is proactive with strong organizational skills who can communicate detailed product information through direct and concise written content. Each workday, the Product Copywriter is responsible for sourcing all product details and ensuring the product set up and maintenance on the website is complete with all product descriptions, attributes, site tags, tech features, and other product related items.

This role is ideal for someone who enjoys data entry and who is eager to learn the correct terminology for describing retail products.

Essential Duties and Responsibilities

• Write product descriptions for all new products
• Ensure all products are described accurately and completely, including product names, product descriptions (material content, neckline, etc.), and product tags
• Source all product details either by using in-house product samples or sourcing details digitally through internal line sheets, vendor B2B sites, ecommerce sites, catalogs, and/or researching independently when needed
• Develop an understanding of all Boot Barn products
• Produce and upload copy to retailer portal daily, meeting deadlines, ensuring accuracy, and maintaining brand style
• Maintain consistency in writing, formatting, and flow throughout the website according to product copy guidelines
• Incorporate AI into product copy creation when needed
• Proofread and self-edit product descriptions for grammar, spelling, detail accuracy, usage, and style, adhering to the Boot Barn copy style guide
• Responsible for item set up and copy updates to existing product data
• Develop cross-functional partnerships
• Collaborate with e-commerce team, item setup team, buyers, and site merchandisers when needed to ensure all product content is sourced, created, and loaded when the product is available for sale
• Manage own workload and deadlines in conjunction with team meetings and side projects
• Consistently meet daily production and quality goals
• Ensure your work is always on tone, on brand, and on time
• Update existing product data, item tags, tech features, and titles when needed; conducting site audits when needed
• Consistently review accuracy of filters and tags and perform ongoing competitor analysis
• Report on weekly progress
• Additional site support as needed
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Must be well organized and be a strong problem solver
• Self-motivated with good initiative
• Experience meeting multiple deadlines
• Strong command of the English language (including spelling, grammar, and punctuation)
• Strong organizational skills, attention to detail, being a self-starter, and the ability to multitask in a deadline-driven environment
• Basic Microsoft Office Suite proficiency (Excel, Word, Outlook)
• Ability to learn and use internal web/publishing/inventory tools and applications
• Ability to pass a writing test

Competencies

• Customer Centric/Sales Driven – Assesses customer experience within the store and promotes a culture of customer engagement. Is attentive to customers and understands their needs, offers products that are aligned with the consumers’ expectations. Continually searches for ways to improve customer service.
• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

PAY RANGE: $25.00 - $28.00*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[    ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[    ] Moderate: Mostly standing, walking, bending, frequent lifting

[    ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content.  This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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