Leads AMIRI’s global e-commerce strategy, P&L, growth roadmap, site merchandising, international expansion, platform technology, customer experience, and operational performance. Builds and manages the e-commerce team, oversees agencies and vendors, partners cross-functionally across marketing, merchandising, technology, and logistics, and establishes KPI, reporting, testing, governance, and quality frameworks to drive profitable digital growth.
Purpose and ObjectiveThe Director, E-Commerce at AMIRI is responsible for the strategy, performance, and growth of the brand's global e-commerce business. Reporting to the Global VP, DTC, this role owns the digital P&L, sets the roadmap for the online storefront, and leads the team responsible for site merchandising, operations, and optimization. This role partners with senior leaders across marketing, merchandising, creative, technology, and logistics to deliver an elevated shopping experience that reflects the brand's aesthetic and drives profitable growth across global markets.
Job Responsibilities and Duties:
- Define and execute the global e-commerce strategy and annual roadmap in alignment with DTC and company objectives.
- Own the e-commerce P&L, including revenue forecasting, budgeting, and performance against targets for traffic, conversion, AOV, and margin.
- Build, lead, and develop a high-performing e-commerce team, setting priorities, managing performance, and fostering professional growth.
- Direct site merchandising and seasonal launch strategy, ensuring product drops, collections, and campaigns are executed flawlessly and on brand.
- Partner with marketing, CRM, and paid media leadership to drive customer acquisition, retention, and lifetime value.
- Champion the customer experience, leading UX/design and technology partners on enhancements that improve the path to purchase across desktop and mobile.
- Oversee the e-commerce platform and tech stack (e.g., Shopify Plus, search, reviews, personalization, localization), including vendor selection, contract negotiation, and agency management.
- Lead international e-commerce growth, including localization, cross-border shipping, duties, tax, and payment strategy.
- Collaborate with logistics, customer service, and operations leadership to optimize fulfillment, returns, and the post-purchase experience.
- Establish KPIs, reporting, and testing frameworks, and deliver performance insights and recommendations to executive leadership.
- Set governance and quality standards for site content, data privacy, accessibility, and platform releases.
Knowledge, Skills, and Ability Requirements:
- 7+ years of e-commerce experience, including 3+ years in a leadership role, preferably in fashion, luxury, or lifestyle brands.
- Proven track record of owning an e-commerce P&L and delivering revenue growth at scale.
- Experience building and leading teams, and managing agencies and technology vendors.
- Expert knowledge of Shopify Plus or comparable enterprise e-commerce platforms and the surrounding tech ecosystem.
- Highly analytical, with fluency in Google Analytics, Shopify analytics, A/B testing, and conversion optimization tools.
- Experience leading international e-commerce, including localization, global shipping, duties, and tax.
- Strong executive presence with the ability to influence and align senior cross-functional stakeholders.
- Deep appreciation for luxury brand standards and an elevated customer experience.
- Bachelor’s degree in Business, Marketing, or related field; MBA a plus.
Who We Are:
Founded in 2014, AMIRI is a global luxury house based in Los Angeles. The brand's intrinsic California spirit is deeply rooted in authenticity and creativity, with collections influenced by Hollywood and infused with West Coast music culture.
The brand's trajectory has followed a clear global strategy, with biannual shows at Paris Fashion Week and a growing international presence through an expanding network of flagship destinations.
AMIRI's culture and contemporary vision prioritize quality, creativity, and innovation across every facet of the business. Founder and Creative Director Mike AMIRI continues to safeguard and shape the artistic vision of the brand and design studio.
As the brand's presence expands globally and continues to emerge as one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is seeking visionary individuals with a creative and entrepreneurial mindset to join our team.
AMIRI Los Angeles, California, USA Office
810 Mateo St, Los Angeles, CA, United States
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