Leads the company’s e-commerce and digital growth strategy across online channels. Oversees website operations, UX/UI improvements, merchandising, digital marketing, analytics, conversion optimization, content campaigns, and vendor relationships. Establishes KPIs, drives revenue growth, manages cross-functional initiatives, and leads teams spanning e-commerce, marketing, and creative functions. The role also directs A/B testing, customer journey improvements, marketplace activity, product launches, and promotional planning.
Position Overview:
Sunny Health & Fitness is seeking a visionary and results-driven E-Commerce Director to lead and scale our digital commerce strategy across all online channels. This role is responsible for overseeing the development, execution, and continuous optimization of our e-commerce platforms to drive revenue growth, enhance user experience, and strengthen our brand’s digital footprint. The ideal candidate is a hands-on leader with a strong analytical foundation and a deep understanding of e-commerce best practices, digital marketing, and performance-driven retail environments.
Strategic Leadership & Digital Growth
Sunny Health & Fitness is seeking a visionary and results-driven E-Commerce Director to lead and scale our digital commerce strategy across all online channels. This role is responsible for overseeing the development, execution, and continuous optimization of our e-commerce platforms to drive revenue growth, enhance user experience, and strengthen our brand’s digital footprint. The ideal candidate is a hands-on leader with a strong analytical foundation and a deep understanding of e-commerce best practices, digital marketing, and performance-driven retail environments.
Strategic Leadership & Digital Growth
- Define and execute a comprehensive e-commerce strategy that aligns with company objectives and drives top-line revenue growth.
- Lead cross-functional initiatives that impact digital sales, site performance, customer experience, and overall profitability.
- Establish clear goals, KPIs, and performance benchmarks; regularly report on results and recommend strategic improvements to senior leadership.
- Oversee day-to-day website operations, including UX/UI enhancements, platform performance, and merchandising strategy.
- Identify and remove friction points in the digital customer journey to improve conversion rates and increase customer satisfaction.
- Direct the prioritization and implementation of website enhancements in collaboration with internal stakeholders and external agencies.
- Own and drive digital marketing strategies across paid media, SEO, SEM, social media, display advertising, affiliate programs, and marketplaces.
- Partner closely with the marketing team to develop integrated campaigns that maximize traffic and drive e-commerce revenue.
- Leverage analytics tools (Google Analytics, GA4, etc.) to assess performance, identify growth opportunities, and guide budget allocation.
- Continuously refine the user experience across desktop, tablet, and mobile devices.
- Lead A/B testing and CRO initiatives to improve customer engagement, reduce bounce and abandonment rates, and lift average order value.
- Ensure a consistent, on-brand, and frictionless journey from landing page to checkout.
- Lead, mentor, and develop a high-performing team across e-commerce, digital marketing, and creative functions.
- Manage relationships with third-party vendors, agencies, and technology partners to maximize output and ROI.
- Align internal teams around e-commerce goals and ensure timely and accurate execution of digital initiatives.
- Provide strategic direction on content creation, product launches, promotional calendars, and creative asset needs.
- Participate in planning and execution of photo and video shoots to support e-commerce and marketing efforts.
- Monitor emerging trends, competitive landscape, and evolving technologies to ensure continuous innovation.
- Stay current on best practices in retail e-commerce, customer acquisition, retention strategies, and analytics.
- Perform other related duties as needed in support of the department and organization.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 7+ years of progressive experience in digital marketing and e-commerce, with at least 3 years in a senior leadership or director-level role.
- Proven success in scaling e-commerce operations and driving measurable revenue growth.
- Strong understanding of online retail, omnichannel strategies, and direct-to-consumer (DTC) best practices.
- Advanced knowledge of website analytics, Google Ads, SEO/SEM, conversion funnels, and marketing automation.
- Demonstrated ability to lead and mentor cross-functional teams in a fast-paced environment.
- Medical, Dental, Vision Insurance.
- Life Insurance: Fully covered by the company.
- 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees.
Sunny Health & Fitness City of Industry, California, USA Office
13000 Temple Ave, City of Industry, California, United States, 91746
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