Jobs at Samyang America, Inc.

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Leads integrated marketing strategy and execution for Samyang and MEP brands across digital, social, influencer, experiential, retail, traditional, events, and partnerships. Oversees campaign storytelling, cultural relevance, budgets, performance metrics, ROI, agencies, and cross-functional teams. Mentors the marketing team and ensures campaigns support category expansion and business growth, with emphasis on Gen Z audiences, e-commerce, DTC, retail media, partnerships, and PR.

Compiles and validates sales data from purchase orders, shipments, invoices, and deductions. Maintains Excel-based sales master files, KPI trackers, schedules, and reporting packages. Prepares revenue summaries, plan-versus-actual analysis, pivot tables, and ad hoc customer reports. Coordinates with SCM, Business Management, Sales, Procurement, and Finance teams regarding inventory, shipments, revenue, and reporting accuracy. Submits recurring HQ reports and responds to management data requests.

Lead sales strategy and annual business planning for ethnic/multicultural channels. Drive forecasting, KPI management, performance analysis, dashboards, cross-functional initiatives, scenario planning, and manage a sales strategy team to support growth.

Lead trade marketing for ethnic/multicultural channels: own pricing, promotions, promotion calendars, commercial execution, and sales operations. Partner cross-functionally with Sales, Marketing, Supply Chain, and Sales Strategy. Manage merchandising, ROI analysis, product commercialization readiness, and coach the sales operations team to improve execution and profitability.

Lead strategy and execution of Buldak integrated marketing across digital, social, influencer, experiential, retail, and traditional channels. Drive culturally relevant brand storytelling using consumer insights and analytics. Manage agency partners and cross-functional teams, oversee budgets and campaign ROI, mentor the IMX team, and support category expansion and growth.

Lead the Customer Experience team and own end-to-end order-to-cash and order management strategy. Set escalation processes, monitor KPIs (CSAT, fill rates, on-time fulfillment), resolve complex customer issues, partner with Supply Chain/Sales/Logistics, drive continuous improvement, and ensure effective use of SAP/ERP systems to maintain data integrity and operational standards.

The Senior Brand Manager will lead commercialization and development for Samyang's new brands and innovation, overseeing product lifecycle, market strategy, and team management to drive better-for-you products.

Lead sales for the Ethnic channel: manage orders, forecasting, promotions, and account relationships. Execute in-store merchandising audits, coordinate with brokers/wholesalers, support product launches, track payments/credits, and deliver sales and market performance reports to drive growth.

Lead regional logistics strategy and execution across North and Latin America and US Ethnic channels. Manage 3PL sourcing and performance, optimize costs, design networks and new-market setups, integrate logistics into SIOP, and drive cross-functional alignment to ensure high service levels and efficient operations.

Supports LATAM and Canada product marketing by managing e-commerce and website listings, SAP SKU registration, product specifications, packaging and labeling reviews, sample orders, sell sheets, marketing expenses, and compliance. Coordinates product launches and SKU lifecycles across Sales, Demand Planning, QA/QC, Marketing, and international teams. Requires strong organization, communication, cross-functional collaboration, Microsoft Office proficiency, and basic CPG product information experience.

Lead and own the graphic design vision across packaging, brand identity, e-commerce, digital, retail, and consumer channels. Establish design systems and processes, manage internal and external creative teams, oversee packaging from concept to production, and ensure consistent, high-quality visual execution that drives brand growth and commercial objectives.

The Senior Portfolio Forecasting Specialist develops financial forecasts and quantitative assessments for innovation initiatives, partnering with various teams to support long-range planning and growth strategy.

Manage food regulations, develop compliant product labels, collaborate with internal teams, oversee export requirements, and ensure quality compliance.

Lead rapid prototyping and technical feasibility development for disruptive food product innovation. Collaborate with suppliers, assess processing risks, and iterate based on market feedback.

The Data Engineer will develop and maintain ETL/ELT data pipelines and infrastructure for analytics, reporting, and AI applications, ensuring data quality and performance optimization.

The SCM Operations Excellence Sr. Manager leads supply chain operational excellence by managing projects, improving processes, and driving cross-functional collaboration to enhance efficiency and performance metrics.

The Senior Manager of Brand Partnerships will expand Popow's brand portfolio and revenue, manage business development cycles, and ensure client satisfaction through tailored partnership strategies and collaboration with internal teams.

The Data Architect designs and maintains enterprise data models and ensures data governance, integration, and optimization for analytics and decision-making.

The Senior Manager, Marketing Operations leads cross-functional marketing initiatives, ensuring strategy execution and alignment across Marketing, Sales, and Finance, while managing budgets and performance metrics.