Teams at Samyang America, Inc.

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Leads integrated marketing strategy and execution for Samyang and MEP brands across digital, social, influencer, experiential, retail, traditional, events, and partnerships. Oversees campaign storytelling, cultural relevance, budgets, performance metrics, ROI, agencies, and cross-functional teams. Mentors the marketing team and ensures campaigns support category expansion and business growth, with emphasis on Gen Z audiences, e-commerce, DTC, retail media, partnerships, and PR.

Compiles and validates sales data from purchase orders, shipments, invoices, and deductions. Maintains Excel-based sales master files, KPI trackers, schedules, and reporting packages. Prepares revenue summaries, plan-versus-actual analysis, pivot tables, and ad hoc customer reports. Coordinates with SCM, Business Management, Sales, Procurement, and Finance teams regarding inventory, shipments, revenue, and reporting accuracy. Submits recurring HQ reports and responds to management data requests.