Teams at Samyang America, Inc.

The Omni-Channel Coordinator manages the product catalog, ensuring data integrity and synchronization across marketplaces while optimizing for SEO and media spend.

Lead Buldak brand strategy and execute across advertising, social, influencer, events, activations, and partnerships. Define positioning, messaging, and visual identity; drive retail activation with sales; collaborate cross-functionally; and use analytics to monitor KPIs and optimize growth.

Lead creation of an AI-enabled in-house consumer research and intelligence function. Build agile quantitative and qualitative research systems, consumer panels, CLT, product/sensory testing, first-party data, and rapid experimentation. Partner with Data, Marketing, R&D, and Strategy to embed consumer insights, manage vendors, and drive actionable learning for innovation and growth.