reachsocket

<p>Reachsocket adds a new, valuable product to a property's subscription package, and enables their sponsors to activate by targeting relevant ads exclusively to the property's audience across the web and mobile.</p><p>Activation is the process in which a brand "publicizes" their sponsorship deal, often through buying magazine ads, billboards, and on-premise booths/branding. Sponsors spend well above the amount paid to the property on activation (typically 2-3x the rights fee). Reachsocket is a smarter way to activate online.</p><p>Our platform identifies, measures, and appraises an audience in real-time, enabling properties to generate new revenue from sponsorship.</p><p>On the sponsor side, activating through Reachsocket via a property's audience means delivering more impressions exclusively to the right people, who will react most positively to the sponsorship.</p><p>Properties are paid a significant share of activation ad revenue, sponsors activate more efficiently.</p>