Groundswell is a new type of financial service that uses powerful technology for better giving. Our product allows companies to create personal foundations for its employees and match employee contributions straight from payroll, like a 401K for giving. Groundswell then provides users with access to all of the tools available to ultra-rich philanthropists: tax-free investments to grow your impact, matching to the best non-profits for the causes you care about, frictionless donations, a unified picture of your impact over time, and a single tax receipt at the end of the year. It puts employees in the driver's seat of corporate philanthropy and empowers them to create world-wide impact.