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Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
Leads retention and lifecycle marketing across health and beauty DTC brands, owning LTV, repeat revenue, subscription churn, loyalty, email and SMS journeys, re-engagement, and post-purchase experiences. Manages retention specialists, oversees campaign operations, partners cross-functionally on customer experience, and drives A/B testing and executive reporting across portfolio brands.
Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
Sources, negotiates, tests, and onboards new business opportunities across agencies, affiliates, publishers, ad networks, media channels, and technology partners. Manages relationships, paid media campaigns, budgets, funnels, pricing models, and optimization strategies across multiple health and wellness brands. Analyzes performance metrics, coordinates cross-functional initiatives with legal, accounting, technology, brand, creative, and copywriting teams, and supports revenue growth through new traffic and advertising opportunities.
Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
Leads digital growth and storefront experience for a portfolio of women’s health and beauty DTC brands. Responsibilities include building influencer, affiliate, and ambassador programs; managing organic social strategy and community growth; overseeing e-commerce UX, product pages, navigation, and conversion initiatives; and aligning creator campaigns with paid media, brand, and promotional strategies. The role manages a social media specialist and creator budgets while driving measurable revenue through Instagram, TikTok, social commerce, and affiliate channels.
