First Entertainment Credit Union Company Culture & Values

Describe your sales team culture in one word. Why did you choose that word?
Empowered. I chose this word because I believe in giving my team the tools, knowledge and support they need to succeed. When employees feel empowered, they take ownership of their roles, perform with confidence and provide excellent member service. My leadership style is compassionate and focused on coaching. I work to create a space where the team feels confident, valued and connected to our mission. When my team wins, I win — and most importantly, our members benefit.

What are your team’s traditions or growth opportunities? How do these traditions help team members connect, evolve and stay motivated?
We believe in continuous learning. Whether it’s product training, service coaching or adapting to industry changes, we grow together. I create a safe space for asking questions, sharing feedback and supporting one another. We also celebrate wins — both big and small. Regular huddles, one-on-one meetings and team check-ins keep us aligned and energized. These traditions build trust, connection and motivation while helping each team member feel like they belong and have a purpose.

How does a strong team culture make you feel more connected to your day-to-day work?
Team culture is everything to me. I’ve spent 20 years in banking, and I stay motivated because of the people — my team and our members. I care deeply about creating a positive, supportive environment where my team can thrive. ‘Sales’ is not a dirty word to me. Sales is service. It’s our job to educate members about the tools that can improve their financial lives. When my team leads with purpose and feels supported, I feel connected to the work and am proud of what we do together.