Ring, the Santa Monica video doorbell company, announced a $61.2 million Series C on Wednesday, bringing their funding total to over $100 million since the company’s inception in 2011. Originally dubbed Doorbot, Ring develops video-enabled doorbell systems that broadcast to the owner's phone.
In the business world, it’s fairly easy to recognize success. High year-over-year growth, robust customer retention rates and low costs for customer acquisition all point to a company going in the right direction. But when it comes to status symbol, nothing indicates the presence of a giant quite like a big valuation.
