[ibimage==37380==Original==none==self==ibimage_align-center]
Matchmaking apps have revolutionized the dating world, yet, amid the excitement of swiping right, there has been one glaring setback for the prospective couples — the opening line.
This flirtatious writer’s-block has resulted in men and women developing drastic strategies to get their partner’s attentions. Whether it’s the joke out of left-field or a sincere hello, no one can decide the best approach.
In Los Angeles, a new wave of dating apps are targeting this problem and hoping their unique platforms spur a more interesting, natural conversation.
[ibimage==37358==Original==none==self==ibimage_align-right]
Based in Santa Monica, 2Truths has taken a classic icebreaking game and put it at the forefront of mobile matchmaking.
When three LA natives listed two truths and a lie on their Tinder profiles, messages came pouring in from matches. The trio knew they were on to something. Ten weeks later, they had their beta version of 2Truths.
The app, launched on April 20th, gives you two chances to truthfully brag and one chance to lie creatively. If the person’s truths appeal to you, the app lets you take the conversation from there.
"The 3 statements someone choses to represent themselves on 2Truths are really telling, they provide a glimpse into your personality, humor and wit,” Found Tyler Adams said. “Our hope is the game turns into a conversation and that conversation leads to a new relationship — whether it is romantic or not is up to you”
[ibimage==37357==Original==none==self==ibimage_align-left]
Launching today from Beverly Hills, Align uses an approach popularized in the 1970s and has targeted it at millennials. After entering your Facebook profile and and birthdate, the app begins matching you with astrologically compatible options.
“We knew people were frustrated with dating apps,” Co-founder Helen Grossman said. “You either answer a 500 question survey without knowing what your compatibility actually means, or you use a superficial app that matches you on your looks alone.”
Fellow co-founder Aliza Faragher says that a majority of millennials are interested in astrology and they haven’t had a social outlet to explore that interest. The app currently matches based solely on Zodiac signs, but Helen and Aliza plan on building out the app to include a more complex zodialogical algorithm.
Do you know a tech startup that deserves coverage? Email us via [email protected]
