Over the past few years, the digital advertising market morphed to center around the "pull" of content marketing rather than the "push" technique of traditional advertising. This is good news for Long Beach-based Nativo: “The market took a hard shift, a 90 degree turn towards what we built,” SVP of Strategy and Operations Chris Rooke said.
Facebook and Tesla Sisun Lee discovered the magic of hangover drinks while taking a trip to South Korea, and decided to try making his own. The popularity of the product, however, necessitated he do something he never thought he would be doing: starting a beverage company.
