For the past four years, Gamblit has been tinkering away on a portfolio of technology, a special real-money gambling platform and a strategy to make simple an industry too complex for many people’s tastes.
Local pros shared the roles that measurements like video completion rates, brand mentions and return on ad spend (ROAS) played in gauging and leveraging success for their company. However, they said they made efforts to connect — not silo — all the data they collected. No matter the metric, every measurement plays a part in making the big-picture goals of the marketing infrastructure work.
