A key part of a brand’s image isn’t always something that’s actually visible. Helping businesses of all types put their ideas to music, Songtradr provides solutions to help their content hit a high note with their customers. The data intelligence company is building out its tech with the acquisition of German discoverability company Musicube.
Songtradr offers a suite of data products that lets brands, agencies, businesses, labels and other music buyers create content that resonates well with their target audience and aligns with that business’ attributes, vision, mission and values. In the same vein, its solution helps music sellers, like artists and labels, increase the value of their catalog by monetizing their music through sync licensing, distribution and rights management.
“On the buyer side, brands, creative agencies and businesses of all types can search, discover and license any song through individual licenses or subscription products,” Paul Wiltshire, CEO of Songtradr, told Built In via email. “They can request a custom composition or a new sonic logo if that’s the right path to take, as well as utilize our proprietary data insights to ensure they are picking the right music for their brand and product.”
The company is adding Musicube’s tech to its offerings. Musicube operates an AI-based solution that provides metadata for music labels, publishers and rights holders looking for song discoverability tools. With more than 50 million song titles and over 500 keywords in its database, customers can search for tracks, playlists and artists based on qualities like audiences, moods, instruments and tempo via Musicube’s web widgets and API.
“Musicube’s semantic search and metadata tagging technology, which helps match music to content and a brand’s target audience, further enhances Songtradr’s portfolio of tech-enabled music solutions, strengthening our position as one of the leading B2B music companies in the world,” Wiltshire said. “The acquisition will help propel our mission to increase the value and effectiveness of music in content.”
Following the acquisition, the company is taking a hybrid operational approach with Musicube. The latter is joining Songtradr’s existing data intelligence and development team as it continues to service its current customers.
Songtradr’s current team is more than 350 strong and spans 12 countries across the globe. Having grown from a music tech solution for independent artists, the company now operates an end-to-end platform for music buyers, brands and rights holders.
“We are always on the lookout for great talent and constantly refining how we can more strategically identify, attract and retain that talent,” Wiltshire said. “Like many companies, we have adapted to a hybrid approach combining remote and in-person work. ... Overall we aim to be a company that is actively listening and adapting to the needs of our teams.”
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