Built In LA spoke with five local startups about how they settled on their names and the ones that almost made the cut.

Over the last 20 years, Southern California has become the headquarters for companies in just about every market, and it’s hard to remember what people in Silicon Valley or New York City were saying about us back in 2009. With dozens of awesome companies worth highlighting, here are 10 LA- and OC-based tech startups building productivity tools.