VP, Product Marketing

Primary Accountabilities:

• Strategic
   

  • Act as a key influencer of product and corporate strategy at the executive level.

  • Manage a portfolio of multiple product lines to deliver results in accordance with the corporate vision and product strategy.

  • Influence the divisional strategy related to go-to-market approach, such as where and how does this fit within a larger value proposition and how do we ensure this is presented accordingly.

  • Support sales efforts with portfolio-level expertise.

  • Ensure roadmap in-market timing is met for all initiatives across multiple product line roadmaps.

  • Determine adjusted strategies for go-to-market initiatives with significant complexity or where multi-stakeholder buy-in is needed to launch products to market, in partnership with product management.

  • Oversee the go to market alignment at the divisional level in terms of products being presented cohesively against a divisional value proposition in market.

  • Evaluate multiple paths forward in problem solving or identifying opportunity and determines best use of time, resources and overall fit within a larger BU/Divisional strategy.

• Leadership
   

  • Regularly establish strategic team specific OKRs and evaluate/prioritize initiatives to achieve those outcomes.

  • Develop direct reports through goal setting and monthly coaching; act as a role model.

  • Ensure open and effective communication down through all levels of the team.

Additional Responsibilities:

• Performs other duties as assigned

• Complies with all policies and standards

Required Qualifications:

• Bachelors in business, marketing or a related discipline required 

• 10+ years 15+ years’ related work experience, preferably marketing financial or technical services for manufacturers or retailers, with significant experience leading teams; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position required

• Strong experience in online advertising or social media marketing required

• Proven track record for delivering high-quality presentation materials

• Demonstrated capacity to communicate large-scale concepts

• Proven record of approaching the day-to- day with both a product and client mindset

• Highly proficient with software programs including, Microsoft Office and Google suites

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

• Use Hands to Handle Objects - Regularly

• Reach with Hands or Arms - Regularly

• Talk or Hear and Read Instructions - Regularly

• Stand, Kneel, or Stoop and Lift 20 Pounds - Occasionally

• View Items at a Close Range - Regularly

Rarely: Job requires this activity up to 25% of the time

Occasionally: Job requires this activity between 25% - 50% of the time

Frequently: Job requires this activity between 50% - 75% of the time

Constantly: Job requires this activity more than 75% of the time

Individual Competencies

• Taking Initiative: Department.

• Authenticity: Departmental oversight including goal setting, budget management, and results.

• Career Management: Develops partnerships with internal team members.

• Coaching: Develops respect for ideas and proposals within the department.

• Building Collaborative Teams: Develops, maintains, and reinforces alliances internally and externally to create a mutual benefit.

• Vision and Strategy: Division.

• Change Management: Does not manage employees, but may mentor and/or train subordinates.

• Accountability: Entire organization.

• Business Acumen: Gains support for ideas within the team.

• Urgency: Expertise in their discipline and understands these concepts in other disciplines.

• Influential Communication: Handles organizational concerns via advanced problem-solving techniques requiring logic, sequentional reasoning, and a methodical approach.

• Judgment: Highly accomplished communicator who affects the overall company.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.

• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.

• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.

• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.

• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption Assistance Reimbursement

• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

We are an Equal Opportunity Employer, including disability/vets.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.