VP, Product Marketing

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

Reporting to the head of Marketing, the VP of Product Marketing will lead the product marketing strategy and execution while supporting successful GTM operations. They will help grow the business by making it clear to businesses globally why they should use OutSystems to address their most pressing application development challenges and supercharge IT’s impact on the business. 

The VP of Product Marketing will act as the super-connector and key collaborator across marketing, product, and sales organizations. This hire will own and drive the product positioning and messaging, leading and mentoring a growing team of product marketers to deliver foundational messaging, ICP and persona definitions, sales plays, content, thought leadership, and sales enablement.

KEY RESPONSIBILITIES 

• Design, execute, and manage the overall product marketing strategy, collaborating with senior leadership and cross-functional teams 

• Plan and coordinate new product launches across functions. Develop compelling value props, positioning, and narratives that differentiate offerings from the rest of the market and enable OutSystems’s teams to create exciting customer journeys

• Lead, coach, and mentor a team of product marketers who supercharge growth strategies

• Evolve OutSystems’s target personas, product value statements, product differentiators, and use cases

• Partner with the product organization to inform the product roadmap, launch new capabilities, and enable the internal sales team and external brokers on new capabilities. 

• Engage deeply with the sales organizations to collect target persona insights, define sales plays, and create a consistent cadence of content they can deploy with external audiences

• Drive to understand customer needs, dig into product details, and elevate the messaging to deliver value-driven, breakthrough initiatives

• Act as the company’s top storyteller, partnering with product, brand, and sales to help the market understand OutSystems’s unique POV, positioning, and differentiation

• Partner with the executive leadership team on thought leadership, internal and external presentations, and telling the company story

• Act as critical advisor to the broader marketing org, providing market insights, quarterbacking new launches, sales plays, and thought leadership initiatives

LEADERSHIP QUALITIES

• Works through others, comfortable 'coaching' and developing teams

• Adapts coaching and consulting style based on the individual

• Thrives in a matrixed organization - strong collaborator, inspires and is able to align resources to needs

• Experience in building holistic business plans working across functions

• Strong orchestrator - ability to organize key constituencies around a vision / mission w/out being the seen as the leader

• Evaluates and determines the hiring, promotion, salary recommendations, and all employment-related decisions

• Comfortable working across AMER, EMEA, APAC cultures and time zones

EXPERIENCE AND QUALIFICATIONS
 

• 10+ years of experience in product marketing, with proven domain expertise in platform B2B SaaS companies with technical persona (IT/DevOps/CIO).

• 5+ years of experience successfully leading and coaching teams of product marketing managers.

• Deep expertise in product marketing, with depth in Messaging/Narrative/Storytelling, Positioning, Launch Plans, and Enablement. Able to tell a clear and concise message for a technical platform product.

• Experienced with hybrid GTM strategies encompassing both sales-led and product-led motions. Experienced managing a multi-product and multi-persona portfolio.

• Commercial orientation - comfortable collaborating with Sales and Field teams, incorporating market feedback to refine core positioning strategies and pitch materials 

• Experience with win/loss analysis and optimization. Highly data-driven, using analysis to optimize results. 

• Brings experience partnering with global teams (Europe, NAmer, APAC), and comfortable working with and managing a geographically dispersed team

• A deep and empathetic cross-functional collaborator who can think through tradeoffs and get to the right decision with conflicting information

• Deep GTM experience working with demand generation, sales, and creative teams to develop strategies to drive prospect engagement and conversion

• Clear, engaging, and personable presentation skills effective in small, private groups as well as large, public audiences. 

• Strong leadership skills, experience in team building and a reputation as a talent magnet.

• Drives the establishment of performance goals and provides on-going feedback, coaching, and development to enhance the team's performance and capability, to facilitate open communication, and to encourage continuous performance improvement

• Identifies individual and team skill gaps, developmental areas, and opportunities (e.g., training, special assignments, projects, etc.) to advance individual and team capability

• Alignment with the company's culture, embodying its core values and principles.

Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!