VP, Media (Paid Social first)

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell:

Our integrated VP leaders are responsible for the strategic direction, operational excellence, and commercial growth of a significant portfolio of media-led accounts. Reporting to an SVP, you will drive this growth by leading a talented team of 20-30 media employees as well as closely collaborating and directing Analytics, Creative, and Strategy departments to deliver cohesive, best-in-class work. You will serve as the executive sponsor for our client partners, owning C-suite relationships and the P&L for your group, all while embodying and championing the Honey Empire Values.

What You’d Do:

Portfolio Ownership:

• Own the growth trajectory for a multi-million dollar book of business across 2-3 integrated accounts (media, creative, strategy, analytics)
• Drive business growth by identifying and capitalizing on opportunities to deepen and expand existing client relationships through new strategic initiatives
• Partner with agency leadership in a senior capacity on new business pitches, lending your executive expertise to help hunt and win new clients

Executive Client & Team Leadership:

• Lead, mentor, and develop a team of 25-30 digital media buyers and planners, fostering an environment of accountability, innovation, and career growth
• Serve as the executive sponsor and senior strategic advisor for key client relationships, building trust and credibility with C-suite and VP-level stakeholders
• Architect the long-term vision and scope for your accounts, shaping client roadmaps, team structure, and desired business outcomes.
• Lead honest, robust, and meaningful conversations, giving constructive and actionable feedback to develop your team into the next generation of leaders

Integrated Strategy Driver:

• As the lead for your portfolio, you will set the strategic direction and forge powerful, collaborative partnerships with department leads across Analytics, Creative, Strategy, and Project Management
• Architect and approve holistic media strategies, ensuring your teams' recommendations are anchored to tangible business outcomes and client KPIs
• Look beyond existing solutions to architect innovative, breakthrough ideas, approaches, and solutions that solve complex client challenges

Paid Media Strategy and Excellence:

• Finalize and present media objective and strategy documents for larger efforts and periodic quarterly and annual planning
• Look for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients
• Manage negotiations for high value and/or complex packages
• Evaluate/approve all recommendations and presentations before sending to client
• Delegate work effectively to, not only teach direct reports, but also deliver seamless client work
• Foster an environment that encourages intelligent risk taking, innovation and creativity
• Assist in interviewing, hiring, training, mentoring, developing and evaluating team members
• Responsible for P&L growth, staffing, operations
• Architect direction and scope; shaping strategy, team, and desired outcomes
• Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio
• Structure and solve the complex, multi-dimensional challenges that come with maintaining a healthy agency team and account
• Move with ease between micro and macros views, ensuring all are consistent
• Develop and promote a vision and culture that team and clients can see and chart a clear path to achievement
• Position the organization as a center of expertise and influence in the industry
• Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles
• Responsible for delivering annual reviews, including making promotion and merit based increase recommendations for team members in collaboration with S/EVPs
• Continually collaborate with departmental leadership to develop and enhance Vayner’s recruitment pipeline and talent management best practices 
• Deliver best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large
• Pursue and vet emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics
• Contribute to industry dialogue, publications, and events adding unique perspective
• Foster a culture where we anchor our media recommendations on realistic business outcomes
• Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio

What You’ve Got:

• A minimum 10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes
• 3-5+ years of experience leading cross-department initiatives - specifically creative and creative strategy, preferably in an agency setting
• A proven track record of large-scale media buying proficiency across several buying/ biddable platforms with particular depth in the following:  Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.), Connected TV/OTT (Roku, Hulu, etc.)
• Fluency with analytics, attribution and measurement systems.  Including but not limited to:
• Google Analytics
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• Experience working with attribution partners
• MTA: VIQ, Neustera
• Foot Traffic: Placed, 9th Decimal, PlaceIQ,
• Call Attribution: Dialogtech 
• Experience leading and managing growing teams
• Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas 
• A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
• An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders