Sr Manager, Partnerships Enablement (Brand Partnerships & Strategic Alliances)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Senior Manager, Partnerships Enablement is responsible for developing and
operationalizing the frameworks, tools, and processes that enable best-in-class execution across
Mattel's brand partnerships and strategic alliances portfolio. This position sits within the Brand
Partnerships team and works in close partnership with Global Brand and Consumer Products &
Experiences to ensure that collaborations are strategically aligned, brand-right, and executed
with excellence. The role serves as a key connector across functions—translating brand and
franchise priorities into actionable guidance for partners and internal stakeholders. This role
requires a balance of strategic thinking and operational execution, with the ability to influence
across a matrixed organization and drive consistency, quality, and speed across a diverse
portfolio of collaborations. 

What Your Impact Will Be: 

Strategic Enablement & Program Leadership

• Lead the development and evolution of enablement strategies supporting Mattel's brand
• partnerships and strategic alliances
• Build scalable frameworks and repeatable playbooks to support collaboration execution
• across brands and categories
• Translate Global Brand strategies and franchise priorities into clear, actionable guidance for partners and internal teams

Partnership Lifecycle & Execution Excellence

• Design and implement structured onboarding for new brand partners and collaborators
• Define and standardize key milestones across the partnership lifecycle, including concept development, co-creation, launch planning, and in-market execution
• Identify execution gaps and implement solutions to improve speed-to-market and overall partnership impact

Brand Stewardship & Collaboration Governance

• Partner with Global Brand to ensure all collaborations authentically reflect brand DNA, positioning, and storytelling
• Develop guidelines and governance frameworks that reinforce brand integrity while enabling creative, culturally relevant partnerships
• Support priority and high-visibility partnerships with tailored enablement and execution support

Cross-Functional Leadership

• Collaborate closely with Consumer Products & Experiences, Global Brand, Legal and Finance to align partner initiatives with enterprise priorities
• Ensure partners are equipped with the right assets, insights, and timelines to execute effectively
• Serve as a central point of coordination across internal and external stakeholders

Tools, Systems & Partner Experience

• Oversee development and maintenance of centralized partnership resources (e.g., toolkits, guidelines, asset libraries)
• Drive adoption and optimization of partner-facing systems and collaboration tools
• Enhance the overall partner experience through improved communication, clarity, and access to resources

Performance Management & Insights

• Define and track KPIs related to partnership performance, execution quality, and
• enablement effectiveness
• Analyze performance data to identify trends, risks, and opportunities across partnerships
• Provide reporting and strategic recommendations to leadership to optimize partnership outcomes

What We’re Looking For:

• 8+ years of experience in brand partnerships, strategic alliances, collaborations, or related fields
• Experience in consumer products, entertainment, fashion, or lifestyle-driven brands
• Strong understanding of brand management, co-branded partnerships, and go-to-market execution
• Demonstrated ability to build scalable programs, frameworks, or operations
• Excellent stakeholder management skills, with the ability to influence across functions and levels
• Strong analytical and problem-solving capabilities
• Operates independently with broad direction; accountable for delivering against defined business objectives
• Leads complex, cross-functional initiatives across Brand Partnerships, Global Brand, and Consumer Products & Experiences
• Influences Director- and VP-level stakeholders and contributes to strategic decision-making
• Owns programs with measurable impact on partnership performance and execution
• May mentor junior team members; limited or no direct people management

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy