Jobs at Mattel

Own the consumer MDM and CDP product roadmaps, integrations, adoption, identity resolution, data quality, and downstream activations. Define data models, matching and survivorship rules, integration contracts, schemas, SLAs, and operating processes. Lead source and destination integrations through requirements, testing, cutover, and support while coordinating Engineering, QA, Marketing, Privacy, Security, and vendors. Drive alignment across business units and communicate delivery status, risks, and tradeoffs to leadership.

Transforms ecommerce and consumer data into actionable insights through performance reporting, SQL/Python analysis, dashboards, experimentation, and measurement strategy. Partners with product, marketing, merchandising, UX, engineering, and data teams to improve customer experiences and business outcomes. Maintains tracking methodologies, supports personalization and A/B testing, contributes to analytics roadmaps, and serves as an internal web analytics subject matter expert.

Leads advanced analytics for Mattel’s direct-to-consumer ecommerce business, including statistical modeling, experimentation, performance measurement, predictive analysis, SQL-based data work, dashboard development, and data storytelling. Partners with engineering, product, marketing, merchandising, and technology teams to improve data architecture and decision-making. Mentors analysts, establishes analytics best practices, and supports consumer behavior, marketing effectiveness, and ecommerce growth initiatives.

Leads Mattel Creations partnerships, product launches, integrated marketing campaigns, fan activations, and experiential events. Manages cross-functional teams and external collaborators, develops go-to-market strategies, oversees budgets and execution, monitors performance, and translates event insights into future recommendations. The role also provides direction to a marketing coordinator and focuses on engaging collector and enthusiast audiences through culturally relevant experiences.

Manage product and item master data across enterprise systems, including setup, maintenance, bulk uploads, validation, audits, and data quality reviews. Investigate root causes of data issues, coordinate resolutions with business and technology teams, document requirements and processes, and support system enhancements and user acceptance testing. The role also contributes to data governance, process improvement, regulatory and industry data standards, and global supply chain initiatives.

Supports global product development projects from concept through production for action figures. Manages schedules, costs, estimates, cross-functional collaboration, overseas development, tooling, manufacturing coordination, product samples, design improvements, and production troubleshooting. The role helps optimize product features, materials, quality, and margins while serving as a liaison between domestic teams and international partners.

Develop and maintain scenario-based demand forecasts for new ventures with limited historical data. Translate commercialization strategies into launch volumes, inventory, and replenishment requirements; monitor early demand signals and update plans rapidly. Connect forecasts to revenue, margin, working capital, and service outcomes while collaborating with Sales, Marketing, Finance, Supply Planning, Fulfillment, Product Development, and external partners. Establish repeatable planning processes and support successful ventures transitioning into Mattel’s broader planning organization.

Leads product development for a complex portfolio and new brand from concept through commercialization. Owns technical decisions, production readiness, quality, safety, cost, tooling, manufacturing, schedules, governance, risk escalation, and executive reporting. Partners globally with design, engineering, manufacturing, sourcing, finance, marketing, suppliers, licensors, and other stakeholders. Drives process improvement, value engineering, and scalable development practices while building and coaching a high-performing Development Program Management team.

Own and operate GCP cloud infrastructure, Terraform automation, CI/CD pipelines, monitoring, alerting, security, and reliability for global mobile games. Troubleshoot production incidents, support releases and live operations, build full-stack integrations and operational tools, and coordinate infrastructure planning with internal teams and external studios. Provide technical leadership, improve recovery and deployment practices, and manage capacity, performance, and cloud costs.

Analyze live game performance, player behavior, retention, engagement, and monetization. Build dashboards, write SQL queries, conduct A/B tests, establish telemetry and analytics practices, and communicate actionable recommendations to LiveOps, design, publishing, and executive stakeholders. Support data-driven optimization of game features, events, promotions, and in-game economies across development and post-launch stages.

Leads the creative expression and evolution of Mattel’s Masterbrand across global campaigns, digital, social, experiential, retail, packaging, corporate, and cultural touchpoints. Develops visual systems, directs agencies and production partners, remains hands-on in design and art direction, presents to senior stakeholders, manages multiple initiatives, and mentors creative talent while ensuring cohesive multi-brand storytelling.

Supports integrated marketing planning and activation for Mattel Games brands. Develops promotional strategies, channel plans, timelines, briefs, messaging, KPIs, and market executions across paid, owned, retail, and ecommerce channels. Analyzes consumer, category, competitive, retail, sales, and campaign data to recommend growth opportunities. Coordinates cross-functional teams, leads workstreams, presents recommendations to stakeholders, and helps deliver revenue and profit targets.

Performs hands-on QA across mobile games, publishing integrations, analytics instrumentation, attribution, consent flows, accounts, and technical regressions. Creates test plans and validation scenarios, investigates defects using logs and device data, validates telemetry and data schemas, supports build sign-off, triages access requests, and collaborates with engineering, analytics, production, and external QA teams. Also contributes to QA tooling, process improvements, and QA leadership coverage.

Supports global toy marketing for doll portfolios, including product roadmaps, pricing, competitive analysis, business performance reporting, marketing storytelling, licensor communications, and cross-functional product development. The role partners with design, packaging, manufacturing, consumer insights, brand marketing, and licensors to launch compelling products on schedule and budget.

Manage multiple Mattel Masterbrand creative projects from kickoff through delivery, coordinating timelines, workflows, budgets, approvals, stakeholders, agencies, vendors, and creative partners. Maintain project plans, dashboards, status reporting, asset organization, and approval workflows. Support resource allocation, purchase orders, scope tracking, budget reconciliation, creative reviews, and global rollout of brand guidelines, toolkits, templates, and assets.

Lead go-to-market and lifecycle marketing for Mattel’s mobile game portfolio from pre-registration through LiveOps. Develop positioning, audience segmentation, player personas, CRM campaigns, app store content, influencer initiatives, and cross-Mattel promotions. Coordinate marketing calendars and cross-functional partners across publishing, growth, brand, analytics, product, creative, PR, and agencies. Use player research and campaign performance data to guide strategy and improve acquisition, engagement, and retention.

Execute and optimize American Girl CRM campaigns across email and SMS. Responsibilities include campaign planning, production, audience segmentation, lifecycle journey development, personalization, A/B testing, quality assurance, performance reporting, data stewardship, and compliance. The role collaborates with creative, marketing, merchandising, IT, loyalty, ecommerce, and agency teams to improve acquisition, retention, engagement, conversion, and customer lifetime value.

Manages intellectual property and entertainment rights processes, including interpreting ownership and licensing agreements, translating terms into structured rights data, resolving rights inquiries and conflicts, and maintaining RightsLogic records. Partners with Legal, IT, Finance, royalty accounting, and business teams; supports digitization, system improvements, user adoption, training, and quality oversight. Independently handles complex rights issues while escalating matters appropriately.

Manages intellectual property and rights agreements, including digitization, contract and licensing analysis, rights inquiries, ownership interpretation, system record accuracy, collision checks, and rights management platform enhancements. Collaborates with Legal, IT, Finance, Royalty Accounting, and business teams while supporting system adoption and providing risk-balanced guidance on complex rights and licensing matters.

Own the strategy, development, launch, optimization, and growth of consumer-facing digital experiences, platforms, and services. Lead 0-to-1 product initiatives, develop business cases and roadmaps, align senior stakeholders, define success metrics, and manage post-launch performance. Partner with design, engineering, analytics, marketing, legal, finance, brands, and external vendors to build scalable, monetizable digital products that deepen fan, family, and collector engagement.