Sr. Director, Performance Marketing

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

Our team is focused on accelerating growth across Yahoo's consumer portfolio by bringing together performance marketing, media, data science, and experimentation. We build the measurement, experimentation, and technical capabilities that help drive customer acquisition, engagement, and long-term growth.

Position Overview

Yahoo's Growth & Media team drives user acquisition, re-engagement, and monetization across one of the internet's largest consumer media portfolios, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News.

As Sr. Director of Performance Marketing, you will own the end-to-end performance marketing strategy spanning paid search, paid social, programmatic display, and emerging agentic-driven channels. You will lead a high-performing team, hold P&L accountability for a significant media budget, and establish the measurement frameworks that turn data into defensible business decisions. This is a pivotal role at the intersection of performance marketing, advanced analytics, and Yahoo's push into AI-powered marketing.

What You'll Do

• Own the full-funnel performance marketing strategy for user acquisition and re-engagement across Yahoo's consumer product portfolio, with direct budget ownership across SEM, paid social, programmatic display, and emerging channels.

• Build and scale the performance marketing function by hiring, developing, and leading a team of managers, channel specialists, and analysts.

• Partner with Data Science & Experimentation to design and interpret incrementality tests, media mix models, and multi-touch attribution frameworks that sharpen budget allocation and demonstrate ROAS at scale.

• Lead the adoption of agentic AI workflows, including automated bidding, AI-driven creative iteration, autonomous anomaly detection, and agent-assisted campaign management, to increase team velocity and campaign efficiency.

• Establish rigorous reporting infrastructure and KPI frameworks (CAC, LTV, ROAS, incrementality) that surface actionable insights for VP and executive leadership on a regular cadence.

• Work cross-functionally with Product, Engineering, and Yahoo DSP teams to leverage first-party data and Yahoo's own agentic media-buying capabilities as a competitive in-house advantage.

• Manage relationships with key platform partners and stay ahead of algorithm changes, product betas, and AI-driven buying innovations.

• Develop and enforce channel playbooks, creative testing frameworks, and campaign governance standards that can scale across a growing team.

What You Bring

• 12+ years in performance marketing, with 5+ years in a senior leadership role owning large teams and large media budgets.

• Deep channel expertise across two or more of the following: SEM, paid social, programmatic display, or affiliate marketing, with a track record of full-funnel budget ownership and measurable growth outcomes.

• Strong analytical foundation, including fluency in attribution models, incrementality testing, A/B experimentation, and data visualization tools, with the ability to pull and interpret data using SQL or business intelligence platforms.

• Proven experience scaling performance marketing programs at a large consumer internet, media, or subscription-based company.

• Hands-on familiarity with agentic AI marketing tools (automated campaign management, generative creative, AI-assisted optimization), or a clear track record of adopting emerging advertising technology.

• Experience across leading demand-side platforms (DSPs) and digital advertising ecosystems.

• Strong cross-functional leadership with the ability to align Marketing, Product, Engineering, and Data Science stakeholders around shared objectives.

• Excellent communication skills, with the ability to translate complex performance data into clear strategic narratives for executive audiences.

Preferred Qualifications

• Experience at a media company, marketplace, or subscription product with first-party data assets.

• Familiarity with Yahoo's product ecosystem and audiences, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News.

• Experience using Yahoo DSP's agentic AI capabilities or other AI-native buying platforms.

What Success Looks Like

Success in this role means building a high-performing performance marketing function that helps Yahoo make smarter investment decisions and drive efficient customer growth. You'll strengthen measurement and experimentation across channels, improve marketing performance through data-driven decision making, and scale AI-powered capabilities where they create meaningful business impact.

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $143,080.00 - $311,150.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.