Sr. Design Manager

SR. DESIGN MANAGER

REPORTS TO: SR. ART DIRECTOR

STATUS: EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

Boot Barn is seeking a Senior Manager, Design (Print & Digital) to lead the execution and delivery of creative across all channels. This role is responsible for ensuring that all design work—across print, digital, in-store, and experiential touchpoints—is produced on brand, on time, and at a consistently high level of quality.

As a key partner to Marketing and creative leadership, this role translates creative vision into clear, actionable direction for the design team and ensures successful execution across a high volume of deliverables. You will oversee day-to-day workflow, guide designers through challenges, and create the structure needed to deliver cohesive, effective creative at scale. This role oversees the full design team, including direct management of designers and leadership of a Digital Design Manager and their team. Success in this role comes from balancing strong creative judgment with operational excellence, ensuring the work is not only visually compelling, but also accurate, efficient, and production-ready.

You will play a critical role in maintaining and reinforcing the integrity of both the Boot Barn brand and our portfolio of exclusive brands, ensuring consistency across all customer touchpoints while adapting creative to meet the needs of different channels, campaigns, and audiences.

A strong foundation in print production, packaging, and real-world execution is essential. This role serves as a key partner in bringing marketing initiatives and event concepts to life, helping define what assets are needed, how they should be produced, and ensuring they are executed in a way that is both on-brand and operationally sound.

Essential Duties and Responsibilities

• Lead, mentor, and support a team of designers, fostering accountability, growth, and high-quality output
• Oversee project intake, prioritization, and workflow to ensure all creative is delivered on time and aligned with business priorities
• Provide clear direction and feedback to ensure consistency, accuracy, and alignment with brand standards across all deliverables
• Act as a bridge between creative vision and execution, ensuring concepts are translated into effective, production-ready assets
• Review and approve creative work across all channels, maintaining a high bar for quality and attention to detail
• Uphold and execute brand standards for both Boot Barn and its exclusive brands, ensuring consistency while supporting campaign and channel needs
• Serve as a subject matter expert in print production, packaging, and file preparation, ensuring all assets are built correctly and optimized for output
• Partner with Marketing, E-commerce, Merchandising, and Events teams to support campaigns, initiatives, and activations
• Collaborate with the Events team to translate concepts into actionable creative deliverables and provide guidance on materials, formats, and production needs
• Identify and implement process improvements that enhance efficiency, communication, and scalability across the design team
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• 6–10+ years of experience in graphic design across multiple channels, including print and digital
• 4+ years of experience leading or managing designers, including managing senior-level talent or managers
• Strong understanding of brand systems and how to maintain consistency across a wide range of applications
• Deep knowledge of print production, packaging, and vendor collaboration
• Proven ability to manage multiple projects and priorities in a fast-paced environment
• Strong organizational, communication, and problem-solving skills
• Proficiency in Adobe Creative Cloud
• Bachelor’s Degree in Graphic Design or related field preferred

Plus Factors – Preferred, but not required

• Knowledge or interest in the western or action sports lifestyles.
• Experience with Adobe Premier, Cinema 4D, Maya, Blender, 3DS Max
• Illustration experience
• Interest in AI software and/or prompting
• Working knowledge of HTML

Competencies

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive salary.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

PAY RANGE: $120,000.00-$140,000.00/yr*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[    ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[    ] Moderate: Mostly standing, walking, bending, frequent lifting

[    ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content.  This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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