Social Media Specialist - TikTok & YouTube

Aprés Nail has innovated the nail market as the creator of Gel-X. We're launching a new brand and we're looking for our next superstar to join our team!

TikTok and YouTube are central to how nail culture moves—through trend cycles, tutorials, application techniques, reviews, creator-led discovery, and social commerce. This role owns Aprés Nail's TikTok and the new brand's TikTok, as well as YouTube, ensuring each brand feels native to the platforms and distinct from the other. The specialist will balance an established audience with building a new brand presence from the ground up.

This role sits within the shared Aprés Nail social team. The Social Media Manager provides day-to-day people management and channel leadership. The marketing leads for each brand set campaign priorities, briefs, and timing; this specialist owns platform-level recommendations and execution across TikTok and YouTube for both brands.

Key Responsibilities

• Own Aprés Nail's TikTok and the new brand's TikTok, along with YouTube—including channel strategy, content pillars, recurring formats, platform best practices, and active testing roadmaps—in partnership with the Social Media Manager, Creative team, and each brand's marketing lead.

• Own the content calendars for assigned accounts, balancing fast, culturally relevant responses with planned launch beats and ongoing brand storytelling for each brand.

• Develop original, platform-native concepts and repeatable series—including tutorials, application content, trend participation, creator formats, and community-led ideas—that give each brand a distinct voice.

• Grow followers, subscribers, views, and watch time across assigned accounts, with clear accountability to agreed targets for both the established Aprés Nail community and the new brand's launch and post-launch growth.

• Own timely, thoughtful community management across assigned accounts—including comments, replies, stitches/duets, and YouTube community features—and surface useful audience insights by brand.

• Identify and nurture creators and UGC opportunities relevant to each brand on TikTok and YouTube; support product seeding, creator briefs, usage-rights tracking, and performance follow-up in coordination with the influencer/PR owner.

• Stay current on platform formats, commerce features, audience behavior, and algorithm changes; bring forward opportunities early with a clear recommendation.

• Partner closely with the Videographer/Editor and Creative Director on concepts, shot lists, hooks, edits, and format testing, with clear requirements and deadlines for each account.

• Film and edit nimble social content independently when speed, authenticity, or trend responsiveness calls for it.

• Track performance weekly and monthly by brand and account; translate results into clear content recommendations and adjust each testing roadmap based on what is working.

Qualifications and Requirements

• 2–4 years managing TikTok for a consumer brand; experience managing multiple brand accounts and YouTube is strongly preferred. Beauty, fashion, or lifestyle experience is a plus.

• A track record of both growing an established account and building an audience from a small or standing-start base, ideally with examples of organic content that materially expanded reach or community.

• Genuine fluency in short- and long-form video language, trend cycles, hooks, pacing, and community behavior.

• Exceptional organization and follow-through: you can manage multiple brand calendars, rapid-turn production, approvals, and publishing without losing accuracy.

• Experience sourcing creators, supporting UGC, or working with social commerce is a strong plus.

• A clear point of view and the ability to pitch ideas with a rationale—not just fill a content calendar.