Social Media Manager

Job Title: Social Media Manager
Location: Bay Area, CA (must be local, in-office presence required for video shoots, content capture)

Reports To: Head of Growth
Employment Type: Full-time
Compensation: $80,000-$100,000
Start Date: As soon as possible, can also do contract to hire

Citizen Health was founded on the belief - shaped by firsthand lived experiences navigating healthcare - that having the right advocate is the single most important factor in achieving better care and outcomes. By uniquely combining data, AI, and community, Citizen is building a personalized AI advocate powered by patients' complete medical histories and data from thousands of other patients to generate personalized insights for clinical decisions and day-to-day challenges. Starting in rare and complex conditions, patients share their data in exchange for value, enabling biopharma and researchers with seamless access to patients and regulatory-grade data, shaving years off drug development for much-needed treatments.

Citizen is founded by experienced entrepreneurs with multiple successes under their belts and is funded by top-tier investors including 8VC, Transformation Capital, and Headline Ventures, among others. We are a mission-driven team excited to be building the future of consumer healthcare.

You will be the voice, storyteller and creative engine behind our social presence. From developing storylines, writing killer copy, to filming and editing short-form videos — you’ll own the content end-to-end. We want someone who lives and breathes social platforms, knows how to hook an audience, and is comfortable coming into the office (and out in the field) to capture real moments for our brand.

• Develop and maintain a content calendar across Instagram, TikTok, LinkedIn and other relevant social channels.

• Create compelling short-form video (15-60 sec), reels, stories, and static posts — you’ll shoot, edit and publish.

• Write strong, punchy copy tailored to each platform — captions, hooks, CTAs, story voice.

• Jump on emerging trends in social media (especially TikTok/Instagram) and propose new creative formats.

• Engage with our audience: respond to comments, join conversations, build community.

• Collaborate with design/creative/marketing team to align on visuals, campaign themes, brand voice.

• Manage influencer programs.

• Track key social metrics (views, engagement, follower growth, shares) and iterate to improve performance.

• Be onsite in the Bay Area: ready to come into the office, capture video of events/brand-moments, collaborate face-to-face.

• Bachelor’s degree (or equivalent) in Journalism, Communications, Media Studies or similar.

• 0-2 years of experience (internships/freelance count) in social media content, journalism/editorial or digital media.

• Excellent writing/copy skills — you can craft stories and adapt tone for different platforms.

• Strong video creation/editing capabilities — shooting on mobile or camera, editing in e.g., Premiere, Final Cut, CapCut or similar.

• Platform-savvy: you know Instagram, TikTok, LinkedIn — what works on each, why, and how to optimize.

• Creative, energetic, trend-aware and mobile-first mindset.

• Visual sensibility: you understand what “looks good” in social, what hooks early, what stops the scroll.

• Basic analytics comfort: able to read social metrics and use them to drive next-step decisions.

• Local to the Bay Area, comfortable with in-office presence and field/video capture around the region.

• Portfolio required: provide links to social channels you’ve helped build/managed, and samples of video + copy you’ve created.
  

• Experience with social-media scheduling/management tools (Hootsuite, Buffer, Sprout, etc.).

• Creator/influencer collaboration experience.

• Basic graphic design skills (Canva, Photoshop) or ability to support visuals.

• Familiarity with paid social campaigns (bonus, but not required).
  

• A chance to join a dynamic brand and help shape its social voice from the ground up.

• High creative autonomy — you’ll ideate and execute, not just follow directions.

• Growth potential into broader content/marketing roles as we scale.

• Flexible, fun environment (plus the energy of being onsite locally and capturing real-world content).

• Health benefits, flexible hours, budget for equipment/training