Social Media Manager

B2B Social Media Strategy & Execution

• Develop and manage B2B social media strategies and content calendars for BloomNation, Promenade, and Floom.
• Create and publish engaging, on-brand content that positions each brand as an industry leader in local business growth and technology.
• Write compelling, platform-appropriate copy for LinkedIn, Instagram, Facebook, TikTok, and Threads.
• Collaborate with the Head of Marketing to align social storytelling with brand positioning, campaigns, and launches.
• Develop and maintain a consistent brand voice across all channels.
• Track performance metrics (engagement, reach, traffic, conversions) and adjust strategy based on insights.

Partnerships & Influencer Marketing

• Lead the development of social media partnerships with industry influencers, creators, and strategic brand partners.
• Identify, vet, and collaborate with key voices in the floral, restaurant, and small business communities to amplify reach and engagement.
• Manage partnership content calendars, co-marketing opportunities, and sponsored collaborations.
• Coordinate cross-promotions with partner brands, wholesalers, and industry organizations

Leadership & B2C Oversight

• Oversee the B2C Social Media Services provided to partner businesses through Promenade/BloomNation Marketing.
• Manage and mentor two Social Media Coordinators, providing creative direction, performance feedback, and campaign alignment.
• Ensure the B2C content team maintains quality, timeliness, and adherence to brand standards across 300+ client accounts.
• Collaborate with internal design, copy, and marketing teams to streamline creative production and scheduling workflows.

Campaigns & Collaboration

• Work closely with the Head of Marketing on integrated campaigns, content pillars, and paid social initiatives.
• Contribute to company-wide initiatives including product launches, events, webinars, and partner spotlights.
• Align social content strategy with PR, email, and paid efforts for cohesive storytelling and message amplification.

Analytics & Optimization

• Manage monthly analytics and reporting across B2B and B2C accounts.
• Present social performance insights and recommendations to leadership.
• Continuously identify emerging social trends and platforms relevant to small business, floral, and restaurant verticals.

Qualifications

• 5–7 years of social media marketing experience, including at least 2 years managing social strategy for a brand or agency.
• Strong understanding of B2B social strategy and community building, ideally in SaaS, tech, or SMB sectors.
• Proven success in developing influencer or brand partnership programs.
• Excellent writing skills with a knack for brand storytelling and tone adaptability.
• Experience leading a small team or managing direct reports.
• Proficiency with social media management tools (Later, Sprout, Hootsuite, Meta Business Suite, etc.) and analytics dashboards.
• Strong project management skills and attention to detail.
• Comfortable in a fast-paced environment, managing multiple brands and campaigns simultaneously.
• Bonus: Experience in both B2B and B2C content creation, video scripting, or social ad management.

What Success Looks Like

• Growth in follower engagement and reach across BloomNation, Promenade, and Floom B2B channels.
• Increased visibility through partner and influencer collaborations.
• Strong alignment between social storytelling and marketing goals.
• High-quality execution and retention within the B2C social services team.