Develops, writes, schedules, and manages social media and digital content for federal communications campaigns. Responsibilities include translating complex topics into accessible messaging, maintaining content calendars, coordinating approvals, monitoring communities, analyzing performance metrics, preparing reports, and optimizing content strategies. Collaborates with strategists, designers, media specialists, program managers, and clients to deliver integrated campaigns across major social platforms.
Social Media Manager
Level: Journeyman | Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Social Media Manager to develop, write, and manage social media and digital content in support of large-scale federal communications campaigns. This role combines creative writing and content development with hands-on social media management, ensuring that all content is strategic, accurate, and optimized for engagement. The ideal candidate is a strong writer who understands both the creative and analytical sides of social communications — capable of adapting messaging across platforms and audiences while tracking results to inform future content. This person collaborates with strategists, designers, and media specialists to help shape campaigns that inform, engage, and drive measurable impact.
KEY RESPONSIBILITIES
Content Creation & Writing
Level: Journeyman | Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Social Media Manager to develop, write, and manage social media and digital content in support of large-scale federal communications campaigns. This role combines creative writing and content development with hands-on social media management, ensuring that all content is strategic, accurate, and optimized for engagement. The ideal candidate is a strong writer who understands both the creative and analytical sides of social communications — capable of adapting messaging across platforms and audiences while tracking results to inform future content. This person collaborates with strategists, designers, and media specialists to help shape campaigns that inform, engage, and drive measurable impact.
KEY RESPONSIBILITIES
Content Creation & Writing
- Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms
- Translate complex program or policy topics into clear, accessible, and engaging public-facing messages
- Ensure all content aligns with campaign goals, brand standards, and accessibility requirements
- Support creative concepting and message development across social, web, and digital touchpoints
- Manage day-to-day scheduling, posting, and community monitoring across channels (e.g., Facebook, Instagram, LinkedIn, X)
- Maintain and update social content calendars aligned with campaign milestones and topical moments
- Coordinate approvals and publishing processes with internal and client stakeholders
- Collaborate with paid media and creative teams to ensure cohesive messaging and timing
- Stay current on platform trends, emerging features, and best practices, bringing new ideas and recommendations to the team
- Track and analyze content performance metrics across platforms using analytics tools (e.g., native insights, Hootsuite, Meltwater)
- Prepare regular reports summarizing reach, engagement, and content trends
- Identify insights and actionable recommendations to improve performance over time
- Partner with strategists and creative teams to refine messaging and content mix based on results
- Contribute to monthly or quarterly client reports with social-specific takeaways and next steps
- Work closely with program managers, media leads, and creative leads to plan and deliver integrated campaigns
- Contribute to creative brainstorms and strategy discussions with fresh, informed ideas
- BS/BA in Communications, Marketing, Journalism, English, or related field
- Minimum 4 years of demonstrated experience in social media management and content writing across major platforms
- Strong writing and editing skills, with the ability to translate complex topics into clear, engaging, audience-appropriate messaging
- Experience with social media management and analytics tools (e.g., native platform insights, Hootsuite, Meltwater)
- Familiarity with brand standards and Section 508 / digital accessibility requirements
- Agency experience (advertising, marketing, or communications agency) a plus
- Federal government or public sector communications experience a plus
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