Senior Manager, Social Media & Content

Responsibilities:

Social Media Strategy, Content and Community

• Lead the organic social media strategy and content calendar for WorldStrides Higher Education across TikTok, Meta, YouTube, LinkedIn, and emerging platforms.
• Develop distinct, platform-native approaches that connect with students, university partners, faculty, advisors, alumni, and other relevant audiences.
• Identify and develop authentic stories about study abroad, internships, research, community engagement, academic growth, cultural learning, and personal transformation.
• Produce and coordinate social content, including short-form video, student takeovers, on-program content, alumni stories, university-partner features, blog content, and other digital storytelling.
• Write and edit social copy, blog content, campaign messaging, and content briefs that reflect the WorldStrides Higher Education voice.
• Build social-search and social-SEO practices that improve content discovery across TikTok, Instagram, YouTube, and other relevant platforms.
• Manage community engagement and responses, escalating sensitive content to appropriate internal teams when necessary.
• Partner with marketing leadership, creative services, digital experience, and business stakeholders to align content with broader audience and business objectives.
• Work cross-functionally to develop video, contests, and other campaigns that encourage meaningful audience participation and engagement.

Content Creator and Influencer Partnerships

• Lead and evolve the established WorldStrides Higher Education content creator program across TikTok, Meta, blogs, and other relevant channels.
• Oversee the content creator lifecycle, including recruitment, selection, onboarding, contracting, briefing, deliverable tracking, approvals, posting, payments, performance measurement, and offboarding.
• Develop relationships with students, alumni, and other content creators who can authentically represent the range of WorldStrides Higher Education experiences.
• Identify and develop partnerships with relevant macro- and micro-influencers through paid or in-kind opportunities that align with program and campaign objectives.
• Promote appropriate disclosure and adherence to brand standards across content creator and influencer partnerships.
• Maintain a content library and repurposing strategy that turns creator content into organic social, paid social, email, blog, and website assets.
• Forecast content creator needs by term, destination, program type, audience, and channel, and recruit to address priority content gaps.
• Help ensure the creator portfolio reflects a range of program types, destinations, academic interests, institution types, financial considerations, and student experiences.
• Support budget planning and oversight for content creators, influencer partnerships, content production, social tools, and external vendors.

Paid Social Creative Strategy and Digital Experience

• Partner with marketing leadership and paid media stakeholders to shape paid social strategy across Meta, TikTok, and other relevant platforms, including campaign objectives, audience considerations, content approach, and creative direction.
• Lead the development of creative briefs and asset requirements for paid social campaigns, coordinating concept development, production, review, approvals, and delivery.
• Identify opportunities to incorporate content creator, student, alumni, and user-generated content into paid social campaigns.
• Review creative and campaign performance with paid media partners and use results to inform new concepts, messaging, formats, and asset iterations.
• Work with the Digital Experience Specialist to refresh campaign and program landing-page copy seasonally, align pages with current paid social messaging, and update relevant keywords and on-page content.
• Help ensure continuity among social ads, landing pages, organic content, and the broader student journey.

Analytics, Optimization and Trends

• Establish and report on organic social, content creator, influencer, paid social creative, and web-content performance indicators.
• Monitor engagement, reach, audience growth, traffic, content consumption, creator performance, sentiment, share of voice, and contribution to broader marketing objectives.
• Use platform analytics, Google Analytics, social listening tools, and social media management platforms to evaluate performance.
• Test content formats, messaging, creative approaches, calls to action, and posting cadence to improve performance.
• Translate performance findings into clear recommendations for content planning, paid social creative, creator recruitment, and landing-page updates.
• Stay current on platform changes, social-search behavior, emerging formats, creator-economy developments, FTC guidance, and evolving audience expectations.

Qualifications:

Required

• 6–8+ years of experience in social media, content marketing, creator marketing, or related digital marketing roles, with demonstrated ownership of strategy and execution.
• Experience leading social media and content programs across TikTok, Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Demonstrated experience managing an established content creator or influencer program, including recruitment, briefing, content delivery, relationship management, and performance measurement.
• Experience developing creative briefs and leading social asset development for organic and paid campaigns.
• Excellent writing and editing skills across social media, blogs, digital campaigns, and creative briefs.
• Experience with social media management and listening platforms, preferably Sprout Social or a comparable platform.
• Working proficiency with Canva, Adobe Creative Cloud, or comparable content-development tools.
• Strong analytical skills and experience using platform insights, web analytics, and campaign-performance data to inform decisions.
• Strong project management, organization, problem-solving, and cross-functional collaboration skills.
• Sound judgment when managing community interactions, creator relationships, and sensitive content.

Preferred

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field, or equivalent practical experience.
• Experience in higher education, study abroad, international education, travel, or another experience-led organization.
• Experience using student- or creator-generated content in paid social campaigns.
• Experience with Hootsuite, HubSpot, and Sitecore.
• Video production or editing experience using Adobe Premiere Pro or similar tools.
• Experience managing budgets, external creators, freelancers, or production vendors.

Work Perks

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment