Lead CRM and lifecycle marketing initiatives for retention, managing strategies across email, SMS, and loyalty programs to enhance customer engagement and repeat purchases.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
rhode is a skincare brand built around intentional routines, barrier-first formulas, and a deep connection to our community. We’re looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase.
As Sr. Retention Marketing Manager, you’ll lead our CRM and lifecycle marketing programs—from email and SMS to loyalty and subscription. You’ll be at the center of how we increase repeat purchase, deepen brand love, and build long-term customer value.
What You'll Do
- Own and scale our retention strategy across email, SMS, and emerging CRM channels, developing a comprehensive roadmap in line with the integrated calendar
- Build and optimize customer lifecycle journeys and automations—from lead gen and welcome to replenishment and win-back—to drive loyalty, repeat purchases, and brand education
- Manage campaign execution end-to-end: from strategy, briefing, building, QA, segmentation, and A/B testing across Klaviyo and Postscript
- Partner with creative, ecommerce, and brand marketing teams to brief and deploy new retention campaigns and programs—building feedback loops along the way to ensure continued performance improvements across channels
- Launch and lead loyalty and subscription programs—owning the RFP process,3rd party platform/partner management, strategy, execution, and reporting
- Create reporting frameworks for measuring retention performance across site + channels, focusing on KPIs like list growth, repeat rate, LTV, lapsed/churn, and customer cohorts
- Support ecommerce team with onsite retention strategy, including personalization, review generation, post-purchase surveys, and email/sms sign-up touchpoints.
- Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools
What You'll Bring
- Bachelor's degree in marketing, performance marketing, communications, or other related field
- 6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
- Required: technical, hands-on knowledge of ESP (Klaviyo preferred), SMS platforms (Postscript/Attentive preferred), and email deliverability best practices (CAN-SPAM, GDPR)
- Comfortable working in Shopify and loyalty/subscription tools like Recharge or Loyalty Lion
- Experience launching or scaling loyalty or subscription programs
- Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
- A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
- Exceptional attention to detail and project management skills
- Self-starter who thrives in a fast-moving, collaborative environment
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Figma
Klaviyo
Postscript
Shopify
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