Senior Product Marketing Manager, Market and Competitive Intelligence

About the role:

The Market and Competitive Intelligence (MCI) team is a critical, global Product Marketing function that helps ideate and execute programs to help us maintain our market leadership and win the markets we play in. The Senior Product Marketing Manager, Market and Competitive Intelligence, will be responsible for owning a specific set of competitors end-to-end, meaning research, insight delivery, and relevant program origination, orchestration, and execution.

This is a remote position open to candidates based anywhere in the United States.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what's happening, but to find the insight others miss and turn it into an unfair advantage.
• You think like a seller: You don't just produce research for research's sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment.
• You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

• Own competitive intelligence end-to-end: For a specific set of competitors, you will own everything from research through insight delivery, knowledge base development and maintenance, enablement, win-loss analysis, and more. Serve as the subject matter expert (SME) that the business can turn to for guidance on how to position against and beat the competition.
• Develop insights and influence the business strategically: Synthesize research into actionable insights and tactics for GTM, Product, Marketing, Operations, Finance, and senior executive audiences. Translate market and competitive signals into clear recommendations that inform positioning, messaging, go-to-market strategy, product roadmap development and prioritization, M&A, and more.
• Enable and support the field: Equip our GTM teams (Sales and Success) with scalable assets (battlecards, playbooks, etc.) and training (live presentations, AI agents, etc.) that directly impacts and improves win rates. Partner cross-functionally with Sales, Product Marketing, and Enablement to keep competitive content current and accessible
• Execute with AI-in-mind: Forward-think and use AI to scale the MCI team’s knowledge and output, turning repeatable manual processes into agents and automated workflows that multiply impact.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• Experience: 5+ years in B2B product marketing, market and competitive intelligence, strategy consulting, and/or sales (e.g. former account executive or sales engineer).
• Cross-functional leader: Proven success leading complex cross-functional projects across Sales, Marketing, Operations, and Product.
• Seller-centric: Marketer that understands the day-to-day life of sales leaders and sellers alike, with a proven track record of reducing cognitive load for GTM teams.
• Customer-centric: Marketer that understands the end-to-end funnel – aka how to create pipeline, convert it, and retain it – with a proven track record of developing digestible, and impactful customer-facing materials.
• AI-forward: Uses LLMs and GPTs regularly to accelerate daily output and efficiency.
• Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives and playbooks.
• Education: Bachelor’s degree required.

An ideal candidate also has:

• Agentic thinker: Recognizes repeatable tasks and processes and proactively automates them with AI agents – proven track record of examples to discuss or even present.
• Advanced education: Advanced degree candidates are preferred and will be prioritized.