Senior Manager, Marketing Strategy and Operations

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are looking for a Senior Manager, Marketing Strategy and Operations to build and maintain a metadata and taxonomy governance model for Adobe’s Global Marketing Organization (GMO). This role is pivotal in crafting a scalable, efficient, and data-driven governance model, ensuring that underlying data supports Adobe’s marketing objectives and operations. You will lead and support critical initiatives to improve how GMO collaborates, integrates technology, and brings to bear data across 100+ user groups.

Help us improve how people, data, workflows, and technology interact in marketing!

What you’ll do:

• Define and implement GMO’s governance structures and metadata strategies that drive operational efficiency.
• Lead the development, implementation, and maintenance of a GMO-wide metadata strategy that integrates seamlessly into the broader marketing operating model, ensuring structured, consistent, and accessible marketing data.
• Partner with marketers, IT, consulting and leaders to implement and optimize our taxonomy for our content supply chain and marketing system or record to ensure alignment with marketing workflows, governance frameworks, and business objectives.
• Partner to establish and maintain a strategic roadmap for how we structure our marketing operations, incorporating data governance, taxonomy, workflow standardization, and integration across various functions.
• Work together with marketing, IT, data teams, and product collaborators to align marketing technology systems with business needs, ensuring detailed data flow and interoperability.
• Establish clear data governance processes to maintain integrity, accuracy, and consistency across all marketing platforms and tools.
• Advocate for data-driven decision-making by ensuring teams have access to structured, high-quality data that improves marketing performance and efficiency.
• Help establish methodologies and strategy for reporting on the key business metrics and using the stat to transform into actionable insights.
• Improve the operating model by evaluating meaningful measurements, recognizing gaps, and making adjustments to address changing marketing requirements.

What you need to succeed:

• Demonstrated ability leading operational frameworks for large, sophisticated organizations, with expertise in marketing technology, data governance, or business process design.
• Proven track record of leading large-scale change initiatives, ensuring adoption and alignment across enterprise-level marketing teams.
• Experience implementing and optimizing large-scale cross-functional projects with hands-on involvement in structuring and governing data within those ecosystems.
• Strong critical thinking and problem-solving skills, with the ability to develop and implement scalable operating models that align with business and marketing goals.
• Expertise in data management principles, including governance, taxonomy design, and integration across multiple systems.
• Established success in partnering with diverse teams, like product, IT, and business customers, to build and sustain scalable marketing operations.
• Experience leading enterprise-wide process improvements, balancing efficiency, governance, and usability for a diverse set of collaborators.
• A Bachelor's degree or equivalent work experience is necessary. Certification in data management, business operations, or related fields is advantageous.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $124,400 -- $231,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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