Client Marketing Specialist

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
The Sr. Client Marketing Specialist is responsible for creating and executing on a plan to support various marketing channels to increase engagement with customers as well as providing upsell and adoption opportunities. They will own the coordination and execution of a quarterly plan of communications and marketing focused on newsletters, the BlackLine Community, and other areas, as well as involvement in customer communications and customer experience.
You'll Get To:

• Manage, improve, and upkeep BlackLine's Reference & Advocacy Program through Reference Edge.
• NoIdentify and procure customers for the production of documented marketing assets, proof points, and quotable material.
• Help increase, manage, and nurture client participation and engagement through relationship building to drive more opportunities that will result in documented customer marketing assets, including case studies and client speakers.
• Connect sales with clients who are willing to speak on BlackLine's behalf to other clients or potential clients to help Marketing generate leads, and Sales close deals.
• Support Business Development, Sales, and Customer Success Operations by daily reviewing customer product usage data, and customer profiles in Reference Edge to fill requests for references, speaking engagements, and customer asset needs and execution.
• Become an expert at using and optimizing the use of Salesforce, Reference Edge, Highspot and Wrike platforms for advocacy and customer marketing purposes.
• Create and analyze dashboards and reports to understand customer profiles to aid in fulfilling customer reference requests effectively, and efficiently.
• Gather actionable data, provide recommendations, and communicate with customers/prospects, and BlackLine Business Development, Sales, Sales Enablement, Customer Success teams, and Marketing team members.
• Acquire data from multiple systems and sources, analyze, and synthesize results to meet customer reference request criteria, and make client recommendations.
• Prepare monthly management and cross-functional reports to share customer feedback, quotes, new champion/advocate references in Reference Edge.
• Systematically manage, and track customer advocates in Reference Edge, document high-impact client stories across the BL user base, and traffic case study content tasks and workflow in Highspot and Wrike.
• Serve as a single point of contact for sales references, suggestions, nominations for existing and potential references.
• Communicate, follow-up, and document outreach to client champions, sales representatives, and account contacts to deliver customer contacts and accounts in Reference Edge.
• Help drive and manage client participation for customer marketing needs, content creation, and develop a pipeline of existing customers to leverage for multiple customer reference requests and needs.
• Collaborate with sales executives to align new opportunities with customer references.
• Own and continuously update current Reference Edge customer profiles.
• Act as a trusted advisor to business development and sales teams.
• Evangelize the customer advocacy program wins on a regular basis to increase adoption of the program.
• Perform other projects and duties as assigned.

What You'll Bring:

• BA in Marketing or related field or BS in Business and 3 years of relevant experience
• Have previous experience with Salesforce.
• Have the ability to learn and adapt quickly to new software training and use: Reference Edge, Highspot, Wrike, Word, Excel, and PowerPoint.
• Be able to navigate websites and gather information from external review sites.
• Create simple reports in Excel and have the ability to synthesize information.
• Be able to write, edit, and comprehend BlackLine product information.

We're Even More Excited If You Have:

• Possess strong analytical and technical skills.
• Have solid project and task management, organization, and planning skills.
• Be an exceptional communicator both verbal and written.
• Be able to work independently with minimal supervision and guidance.
• Have the ability to be flexible and adapt quickly.
• Be able to reach out, communicate, and ask for participation of accounting professionals at manager and above levels.
• Have the ability to learn new skills.
• Absorb and understand software and product information.
• Have relevant experience at a software company or similar industry.
• Be a self-started, self-motivator, results-oriented, team player, and collaborator.

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $79,000.00 - USD $99,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
Accommodations:
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.