Senior Manager, Lifecycle Marketing and Loyalty

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

Please note that this is a hybrid position of 3 days/week in our Los Angeles office

• Manage email campaigns from concept to “send.” This includes but is not limited to managing the email calendar, email briefing and project management, design, and copy reviews, structuring AB tests, implementing the emails in our ESP, and reporting on email results.
• Create an internally supported testing strategy and roadmap for all Retention programs against forecasted Membership business KPIs.
• Manage the day-to-day SMS calendar, briefing process, execution, weekly reporting, and improvement recommendations based on in-market best practices.
• Direct mail (automated and/or ad hoc) campaigns would also fall under this role’s area of responsibility as needed.
• Manage and communicate all email and SMS creative needs within Asana promptly and proactively align with Brand and Growth teams on promotional and product communication plans.
• Partner closely with the Consumer Insights and Analytics teams to ensure ongoing Retention opportunities continue to be discovered and acted on.
• Design testing approach to optimize email sends across variables such as messaging, creative, personalization, etc.
• Report on email and SMS KPIs. Present findings and results to management and other stakeholders.
• Ensure compliance around email processes. You will keep up with email compliance regulations and ensure compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability.
• Stay ahead of the curve. You will track email best practices and monitor industry trends.
• Keep detailed documentation on email channel methodology, best practices, test results, data properties, triggered automation, etc.
• Monitor email channel health, including updating email automation and list growth to identify any issues.
• Manage email lead capture and list health.
• Partner with the Director of Retention to support other retention strategies.

• Experience working directly in an ESP/CRM (Cordial, Braze, Iterable, etc.)
• You have experience with multiple ESPs (email service providers) and SMS solutions.
• Experience with Iterable and direct mail campaign management is a plus.
• A solid background in creating email campaign calendars and campaign briefs, with a thorough understanding of direct-to-consumer eCommerce marketing practices.
• Experience with email execution: updating HTML email templates and dynamic properties, QAing, hitting send and reporting.
• Fervent attention to detail. You can confidently deploy emails free of grammar, spelling, typos, and other deployment errors.
• An understanding of email data properties, building audience segmentation, and exclusion filters. You know how to implement email personalization and dynamic content.
• A love of continuously testing and optimizing. You will perform iterative A/B testing to continually improve performance, including developing the test, defining the KPIs, and measuring the results.
• The ability to turn data into insights. You will monitor, track, and report email marketing KPIs such as open rates, CTOR, and Revenue per email. Your reports and dashboards will allow you to identify trends and spot opportunities quickly.
• The ability to work both independently while working and communicating cross-functionally. Must be able to operate both strategically and tactically in a high-energy, fast-paced environment. 
• You are as comfortable developing a high-level strategy as you are loading an email.
• A growth mindset: you love feedback and have a never-ending curiosity that drives you to learn and innovate.
• The ability to work with tight deadlines and prioritize multiple tasks as necessary
• Strong project management skills and highly organized
• A love of the email marketing channel!

Bonus Points

• A bachelor's degree in Marketing or a related field
• 2-4 years of experience strategizing and executing email campaigns in ESP/CRM systems such as Cordial, Braze, Iterable, etc.
• Experience with direct-to-consumer eCommerce, subscription experience a plus
• Proven track record of developing email campaigns that drive engagement.
• Comfortable with HTML for email development
• Experience slicing images and GIFs from Photoshop/Figma files
• Experience with Google Analytics and setting up UTM tracking.
  Experience with Project Management systems

The base salary range for this full-time position is $100,000-$145,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. 

We have an office you’ll enjoy going to.

We work in our office Tuesday - Thursday. Monday & Friday are remote/work-from-home days. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!

Plus those special extra things.

We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. 

MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law.  In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.