Senior Manager, Brand Partnerships

Popow (https://popow.ai) is an AI-powered creator platform connecting micro and nano TikTokers (1K–50K followers) with brands to produce viral, authentic content at scale.

Born from Samyang Foods’s innovation initiative, Popow now operates independently to accelerate the creator economy opportunity, helping creators turn ideas into income and helping brands launch organic, data-driven viral campaigns without agency overhead.

As the Senior Brand Partnerships Manager, you will expand Popow’s ecosystem of brand advertisers and agency partners. You’ll own the full business development cycle, from identifying prospects and building relationships to closing deals, managing live campaigns, and ensuring client satisfaction. You will develop partnership strategies, oversee execution in collaboration with internal teams, and ensure client satisfaction and long-term value.

Your ultimate mission is to grow Popow’s brand portfolio and revenue footprint in the US market.

 What You’ll Do

• Identify, prospect, and close new partnership opportunities with brands and agencies across industries.

• Develop tailored proposals and creative partnership concepts aligned with client marketing objectives.

• Build, manage, and expand a pipeline of brand advertisers and agency partners in the US market.

• Lead end-to-end sales cycles: prospecting, outreach, proposal, negotiation, and deal closure.

• Monitor live campaigns to ensure smooth delivery, resolve client issues, and coordinate with internal teams.

• Serve as the main point of contact for key brand partners, ensuring exceptional client service and satisfaction.

• Build and nurture long-term client relationships and drive repeat business and growth.

• Collaborate with marketing and creator teams to design and deliver compelling viral campaign proposals and ensure flawless execution of campaigns.

• Develop scalable partnership models based on performance-driven KPIs (CPS/CPA).

• Track and report sales and revenue performance against quarterly targets.

• Translate brand goals into measurable partnership programs – including digital, creator/influencer, and experiential activations.

• Build long-term client relationships to drive renewals and upsell opportunities.

• Represent Popow at key industry events, brand meetings, and partnership forums.

• Stay informed about emerging trends in brand marketing, influencer strategies, and social media platforms.

• Identify new revenue streams and partnership models to keep the company ahead of the curve.

• 5–8+ years of B2B sales or business development experience, preferably in digital media, influencer marketing, or ad tech. At least 3 years of directly relevant experience in the creator economy is required.

• Proven success in closing mid-to-large brand or agency deals (USD 100K+).

• Strong understanding of digital advertising models (CPC, CPM, CPS, CPA).

• Excellent communication, negotiation, and relationship-building skills.

• Data-driven mindset with experience using CRM tools such as HubSpot or Salesforce.

• Deep understanding of the digital and social media landscape, including influencer marketing best practices.

• Strong analytical and strategic thinking skills, comfortable interpreting data and campaign results.

• Ability to collaborate cross-functionally in a fast-paced, global startup environment.

• Existing network of band and agency contacts.

• Experience launching US-market creator or brand-partnership programs.

• Familiarity with TikTok or short-form video content ecosystems.

• Network of existing brand/agency relationships.

• Experience managing remote cross-functional project teams.

• Base Salary: USD 100k – 140k / year

• High-performance, high-reward culture

  • Join a fast-moving startup shaping the next generation of viral brand–creator collaboration.

• Full healthcare provided

• Mobile/Cell phone allowance support

• Based at Popow Inc. Office of LA county in California

  • Office Location : MAR VISTA, LA county

The base salary for this position is between $100,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Popow is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.