Senior Director, Engagement Marketing

Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. With nationwide onsite, nearsite, and network health centers, and virtual primary care, Marathon delivers a value-based model that enhances the healthcare experience for members and providers, while driving meaningful cost savings for plan sponsors. Marathon is proud to be certified as a Great Place to Work®, reflecting the company's commitment to building an inclusive, high-trust culture where all employees can thrive. Learn more at marathon.health

ABOUT THE JOB

The Senior Director, Engagement Marketing owns the programs, content, and enablement infrastructure that drive member activation, empanelment, and sustained engagement across Marathon Health's diverse client base. This role has broad organizational reach and requires close partnership across marketing, client success, sales, product, and clinical operations.

The ideal candidate is a systems thinker with B2B2C marketing expertise, a strong creative eye, and the ability to train and inspire distributed teams. They are equally comfortable navigating a large matrixed organization and rolling up their sleeves to get things done.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Own the strategy and execution of B2B2C marketing programs, developing industry-specific resources organized by clinical model, service, and population that equip client-facing teams to drive engagement with their own populations, reducing reliance on one-off and custom asset requests over time
• Train and enable client-facing teams to use self-service toolkits and reporting to deliver strong results independently
• Serve as a marketing subject matter expert for select large and high-priority clients, helping them get the most out of available programs and toolkit resources
• Own patient-facing content strategy across web, blog, social, and video, developing content that builds awareness and consideration for Marathon Health's care model
• Partner closely with in-house creative teams to develop high-quality, on-brand assets, providing clear creative direction and maintaining a sharp editorial eye throughout the process
• Build and maintain a test-and-learn program across engagement marketing programs and toolkit assets, incorporating results into regular updates so the work stays current and performance keeps improving
• Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets
• Lead and develop a team of three marketers, providing clear direction, coaching, and prioritization support across all workstreams

QUALIFICATIONS

Bachelor’s degree in marketing or related field and 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct reports, or equivalent combination of education and experience. Proven B2B2C marketing expertise, ideally in healthcare, benefits, or a comparably complex employer-to-consumer context; experience working alongside client success or account management teams is required. Career experience that spans both large and small organizations — able to navigate matrixed teams, build systems, and bring people along at scale, while also moving fast, wearing multiple hats, and making smart trade-offs when resources are constrained

DESIRED ATTRIBUTES

• Experience developing enablement programs, toolkits, or sales and client-facing resources, including training and change management to drive adoption
• Content strategy experience across multiple digital channels (web, blog, social, video), with the ability to connect channel-level decisions to overarching engagement goals
• People leadership experience with a coaching-forward approach and a track record of developing marketing talent
• Proficiency with DAM or brand management platforms; experience with Marq or Bynder preferred
• Systems thinker who can design programs that work at scale across industries, clinical models, and populations without losing strategic coherence
• Strong creative instincts and a track record of partnering effectively with in-house or agency creative teams to produce work that performs
• Skilled cross-functional communicator who can translate complex marketing strategy into clear guidance for non-marketing audiences and train distributed teams to use programs and toolkits effectively
• Equally comfortable setting strategy and doing the work — knows when to zoom out and when to get into the details
• Genuinely curious about what works and why, with a bias toward testing, learning, and continuously improving
• Familiarity with AI tools and emerging agentic workflows - candidates who have explored how AI can scale enablement will stand out

Pay Range: $155,000 - $195,000/yr

The actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level. This position is also eligible for an annual incentive.

We are accepting applications for this position until a candidate has been selected.  To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.