Senior Director, Brand Marketing

What will you work on?
The Senior Director, Brand Marketing is responsible for maximizing profitable growth of across our Wheels & Action category. You will partner with the Global Design and Product Development and Engineering Design teams, respectively, to develop and deliver Brand and Product Strategy, including the 36-month innovation pipeline.
How will you create impact?

• Owns the global P&L for the division; works with the markets to ensure the budget is achieved.
• Owns the global long range strategic plan (36-month pipeline) and future forecasts (estimates) for all global toy brands; drives alignment with sales & operations
• Leads Brand Action Plans which include, product definition, product positioning, packaging strategy and creative strategy briefs
• Influences product development for assigned brands from concept feasibility and selection to production, and from production to marketplace success.
• Owns the decisioning to resolve competing priorities between cross functional divisions
• Owns team development, growth, career planning and employee engagement
• Manages the financial aspects of the Global Business Unit, including, but not limited to,  approval of costing, tooling budgets, SKU rationalization, profitability analysis and G&A expenses.
• Identifies new business / growth opportunities and develops strategic action plans.
• Manages relationships with inventors, licensors, distributors, overseas factories and vendors

How will you fit into the team?

·         Strong understanding of the global industry and assigned categories which includes, but is not limited to, historical trends, competitors, distribution trends, pricing trends, retailer needs, marketing/advertising trends, consumer segmentation, and product trends.

·         Strong understanding of global brand and franchise management

·         Ability to anticipate future trends and lead the division to capitalize on future opportunities

·         Strong analytical and communication skills, specifically presentation skills for audiences of all sizes

·         Ability to manage and influence a diverse range of personalities and skill sets

·         Ability to manage and influence senior level internal and external partners

·         Ability to manage several projects simultaneously and take products from initial concept through to production

What are your skills and experience?

·         A proven successful background in managing a global P&L within a successful growing business.

·         Hands-on understanding of product development/R&D functions for diverse product lines; experience working with subsidiaries, inventors, distributors, overseas factories and vendors

·         Experience leading a global business unit in the areas of Design, Development, Packaging and Marketing; great at building and motivating a team and dealing with Executive teams
#LI-Hybrid

#LI-HM1

The anticipated pay range for candidates who will work in California is $190,000 to $230,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.