Senior Director, Brand Marketing

We're looking for a Senior Director of Brand Marketing to define and scale Crunchyroll's global brand for anime fans. Reporting to the SVP, Brand & Community, you'll own the end-to-end brand vision and ensure Crunchyroll remains clear, distinctive, and culturally relevant in a fast-evolving global entertainment landscape.

You'll oversee brand strategy, campaigns, and creative expression across markets, balancing long-term brand equity with near-term growth. You'll shape how Crunchyroll shows up across campaigns, partnerships, and cultural moments, strengthening fan connection and expanding global reach. We ask that you have strong executive presence, cross-company influence, and the ability to operate at both strategic and operational depth.

Brand Strategy & Differentiation

• Define and evolve Crunchyroll's global brand strategy, positioning, and narrative in alignment with company vision and long-term growth objectives
• Serve as the primary steward of the brand, ensuring consistency, clarity, and differentiation across all consumer touchpoints
• Identify white space and emerging opportunities within anime, fandom, and broader culture

Integrated Brand Marketing & Growth

• Lead the development and execution of large-scale, integrated brand campaigns
• Drive emotional connection with fans while delivering measurable business impact, including subscriber growth
• Partner closely with Creative, Comms, Growth, Product Marketing, Content, and Regional teams

Creative, Storytelling & Cultural Impact

• Set the creative vision and bar for brand expression
• Oversee brand identity, voice, and storytelling across advertising, social, content and partnerships
• Lead brand moments tied to major releases, events, and cultural milestones

Cross-Functional & Executive Leadership

• Embed brand thinking across all teams and lines of business
• Serve as a senior advisor to executive leadership on brand health and cultural relevance
• Align global and regional stakeholders around a unified brand vision

Team & Organizational Leadership

• Build, lead, and mentor a high-performing global brand marketing team
• Establish clear priorities, operating rhythms, and success metrics
• Lead agency and partner relationships with high standards

Measurement & Insight

• Define and track brand health metrics including awareness, affinity, and advocacy
• Leverage fan insights and data to refine strategy and execution
• Balance qualitative cultural signals with quantitative performance data

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

We get excited about candidates, like you, because...

• 15+ years in brand marketing with senior leadership experience
• Global brand leadership experience
• Track record of building differentiated, culturally relevant brands
• Experience in anime, entertainment, media, gaming, or culture-focused brands
• Experience engaging passion-driven audiences or fandoms
• Strong creative judgment and storytelling instincts
• Proven ability to lead senior teams and influence executives
• Experience leading consumer-facing marketing campaigns and partnerships

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid