Director of Brand Marketing

We are seeting a Director of Brand Marketing to join our Revelyst Golf Technology team. In this role, you will be the strategic and creative force behind how Foresight Sports and Bushnell Golf show up in the marketplace. You’ll lead the development and execution of brand strategies that drive awareness, engagement, and long-term equity across consumer segments, retail channels, and global markets.

This role is equal parts strategist, storyteller, and executional leader — responsible for defining brand identity, launching impactful campaigns, and overseeing cohesive messaging across all touchpoints. You’ll manage a team of brand marketers and collaborate closely with product, digital, creative, sales, and media partners to bring compelling brand experiences to life.

This position reports to the VP of Product Innovation & Marketing and is based out of our San Diego office.

As the Director of Brand Marketing, you will have an opportunity to:

Brand Strategy & Positioning

• Own and evolve the brand positioning, tone, and architecture for Foresight Sports and Bushnell Golf.

• Develop annual and long-term brand plans aligned with business objectives, consumer trends, and competitive landscape.

• Build brand frameworks and playbooks that drive consistency across global markets and customer touchpoints.

Integrated Campaign Development

• Lead development of 360° marketing campaigns for product launches, brand moments, and seasonal initiatives.

• Partner with internal creative teams and external agencies to produce high-impact content and advertising.

• Ensure campaigns drive measurable outcomes across brand awareness, product demand, and engagement.

Cross-Functional Leadership

• Collaborate with Product Marketing, Digital, eCommerce, PR, Events, and Sales teams to ensure unified go-to-market execution.

• Act as brand champion in cross-functional meetings, ensuring initiatives align with brand guidelines and strategic priorities.

• Partner with insights teams to analyze brand performance and consumer feedback to continuously refine messaging.

Team Management & Agency Oversight

• Lead and mentor a team of brand and content marketers.

• Manage relationships with creative agencies, media partners, and production vendors to ensure quality and efficiency.

Content & Messaging

• Oversee the development of brand messaging, video storytelling, packaging copy, brand guidelines, and tone of voice across both brands.

• Create and maintain a strong, cohesive narrative that reinforces each brand’s identity while differentiating from competitors.

Retail & Event Marketing

• Support retail and green grass marketing strategies, including in-store merchandising, POP, and partner brand activations.

• Partner with Events and Experiential teams to ensure consistent brand expression at tournaments, trade shows, and consumer experiences.

You have:

• Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced degree a plus.

• 8–12 years of brand marketing experience, ideally with both premium and mass consumer brands.

• Experience in consumer electronics, sports, lifestyle, or golf industry strongly preferred.

• Proven ability to develop and lead integrated campaigns across paid, earned, owned, and retail media.

• Strong creative instincts with a strategic mindset — able to brief and direct world-class creative work.

• Exceptional leadership and cross-functional communication skills.

• Highly analytical with ability to interpret brand health data and campaign performance.

• Passion for golf, performance sports, or enthusiast communities is a major plus.

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Pay Range:

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Protected Veteran/Disabled