Senior Director, Brand Marketing

At BoxLunch, we're serious about pop culture, and using our platform as a means to end hunger. For every $10 spent in store, we're donating a meal to Feeding America.

You don’t need to have Superman’s laser vision, but you need to have an eye for detail and aesthetic! As the Sr. Director of Brand Marketing at BoxLunch, you'll play a pivotal role in shaping our brand's identity and growth. Your mission will be to create and implement comprehensive marketing and communication plans that enhance brand awareness, drive customer affinity, and foster growth. This includes developing broad-reaching brand strategies as well as targeted initiatives aimed at increasing traffic, loyalty, and retention. You'll lead the development and execution of seasonal campaigns, collaborate with cross-functional teams for seamless planning, and provide marketing insights that support key business initiatives. Additionally, you'll conceptualize and create brand marketing materials for internal events, serving as a strategic partner to our merchandising, design, client experience, and planning teams.

WHAT YOU'LL DO

• Oversee brand development and management to ensure consistency and relevance across all channels and markets
• Create omni-channel strategies to reach new customers
• Lead the development and execution of integrated marketing campaigns that drive customer acquisition and engagement
• Identify new strategic business initiatives and validate business impact and viability
• Ongoing analysis and optimization of key promotions and programs to identify growth and sales opportunities
• Drive digital marketing strategies including SEO, social media, email marketing, and online advertising
• Develop content strategies that resonate with our target audience and support marketing campaigns and initiatives
• Set strategy, grow, optimize and manage the BoxLunch community!
• Create compelling editorial producing copy, photo, video content that delivers on brand voice
• Collaborate with Designers and Marketing teams to create rich content
• Build influencer network to drive social engagement through meaningful content
• Translate product ideas and key promotions into social campaigns
• Ability to translate national strategies to a local level to reach new customers
• In-mall marketing and local advertising plans
• Event planning, execution and results reporting
• Weekly reporting on KPIs (traffic, promotions, branded events, ad hoc)
• Development of brand direct mail plan including circulation, budgeting, briefing, oversight and reporting

WHAT YOU'LL NEED

• Proven experience (5+ years) as a Sr. Director of Marketing or similar role.
• College degree or equivalent experience
• PC computer literate, MAC and design software skills helpful but not mandatory; Microsoft office proficient
• Affinity for fashion/retail
• Demonstrable experience in developing and implementing successful marketing strategies and campaigns.
• Strong leadership skills with the ability to inspire and motivate teams to achieve goals.
• Excellent analytical skills with the ability to interpret complex data and make informed decisions.
• Solid understanding of digital marketing, including SEO, social media, and content marketing.
• Excellent collaborator; takes the initiative to build cross-functional partnerships
• Strategic thinker with a creative mindset and innovative approach to marketing.