Senior Copywriter

Flock is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

This role exists to define how Flock sounds, shows up, and wins attention at scale. We are building a brand that operates at the intersection of cultural relevance and performance marketing, requiring an exceptional contributor who can craft sharp, original ideas while driving measurable results across paid channels. As a core creative force inside Flock Studios, you will be responsible for shaping messaging, elevating creative output, and helping build a modern content engine powered by both human craft and AI. At Flock, we Build the Impossible, and you will be the voice that carries that mission to the world.

You will work in close partnership with Product Marketing to translate strategy into powerful, effective communication. This means taking core messaging frameworks and elevating them into sharp, compelling copy across every format: long-form storytelling, short-form content, and high-performing paid scripts. You have the ability to internalize complex value propositions and turn them into clear, differentiated, and persuasive narratives that resonate in-market. Partnering directly with our VP, Brand & Creative, you will turn high-level strategy into work that performs in the real world—fast, often, and at a high standard.

• Create World-Class Copy: Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages while bringing a strong point of view to the work.

• Own Performance Creative: Translate insights into high-performing ad copy that converts. You will rapidly test, iterate, and optimize messaging based on platform-native behavior and partner with Growth and Demand Gen to continuously improve results.

• Leverage AI as a Force Multiplier: Act as a power user of AI tools (e.g., GPT-based systems, creative automation) to expand output volume without sacrificing the quality, craft, or soul of the work.

• Operate at Startup Speed: Produce high volumes of high-quality work under tight timelines. You will prioritize ruthlessly, execute without friction, and collaborate closely with cross-functional partners and marketing teams.

• A True Craftsperson: You have 10+ years of experience in top-tier advertising agencies, studios, or high-growth brands and care deeply about the intersection of writing, ideas, and execution.

• A Versatile Portfolio: You demonstrate a proven track record in both conceptual campaigns and performance marketing work, showcasing a distinct voice and range.

• Performance Expert: You possess a deep understanding of paid social and performance creative, comfortable operating in both "big idea" spaces and high-volume production environments.

• Intelligent & Adaptive: You are a power user of AI tools who quickly grasps unfamiliar concepts and can translate complex product features into simple, persuasive narratives.

• Driven & Accountable: You are fast, decisive, and take initiative without being asked, setting and beating ambitious goals for your creative output.

• High-Performance Partner: You have low ego but high standards; you are solution-oriented when things get difficult and are obsessed with making the work better.

• Mission Aligned: You genuinely connect to Flock’s purpose of keeping communities safe and are energized by the high stakes of our work.

Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

• Immerse yourself in the Flock product suite and ICP profiles, partnering with Product Marketing to internalize complex messaging frameworks.

• Audit current ad performance and establish a high-cadence rhythm of shipping sharp, distinctive copy for paid social and video scripts.

• Integrate AI-powered creative workflows into your daily process to expand messaging variations and testing capabilities.

• Scale output volume and iteration speed, using performance data from Growth and Demand Gen teams to refine and optimize creative assets.

• Deliver polished, first-pass drafts for landing pages and performance funnels that require minimal revision and drive measurable conversion lift.

• Establish a strong point of view within Flock Studios, acting as a reliable lead on multi-format campaign concepts.

• Fully own the translation of high-level brand strategy into actionable, high-performing copy that wins attention and drives mission-critical results.

• Serve as a force multiplier within the creative team, leveraging AI and platform-native insights to stay ahead of cultural and marketing trends.

• Drive the continuous evolution of the "Flock Voice," ensuring our storytelling remains as innovative and impactful as the technology we build.

• We’re building something rare: A brand that combines world-class storytelling, performance rigor, and AI-powered scale.

• This is a chance to do the best work of your career: with the speed, ownership, and impact that only a company like Flock can offer.

In this role, you’ll receive a starting salary between $105,000 and $140,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to [email protected]