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The Sales Development Representative (SDR) is a dynamic role focused on generating qualified pipeline and revenue to drive Criteria’s Enterprise sales goals. The SDR will leverage ABM strategies and tactics to target high-value accounts and contacts through account qualification criteria and profiling characteristics of buying committees and influencers. They will engage in proactive outreach to potential customers through phone, email, and digital channels while ensuring a seamless handoff of qualified leads to Enterprise Sales Executives. Additionally, the SDR will qualify inbound leads from various sources, including the website, inbound calls and email.
Responsibilities:
- Conducting strategic account research to identify key decision-makers and business challenges.
- Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives.
- Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges.
- Achieving key performance indicators related to outbound activity and SQL generation.
- Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams.
- Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition.
- Following established lead management protocols and engaging in continuous learning.
- Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.
Required Knowledge/Skills/Abilities:
- Proven ability to engage and qualify prospects, effectively communicating Criteria’s unique value proposition.
- Proficiency in persuasive written and verbal communication.
- Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce.
- Competence in developing outreach cadences and email templates.
- Understanding of prospect profiles and personas.
- Strong collaboration and teamwork capabilities.
- Insight into industry trends, technologies and competitive landscape.
Base: $55,000 - $70,000 (depends on experience)
Variable Compensation: $38,000
Total available on target earnings: $93,000 - $108,000
Criteria Corp West Hollywood, California, USA Office
Our corporate office is located in the Pacific Design Center, in the heart of West Hollywood. The office is easily accessible by bus and rail.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
