Personal Brand Manager

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

This is the job for someone who wants to make a founder famous.

Erik Huberman built Hawke Media without outside capital, has done 26+ acquisitions, and his venture funds have backed 120+ companies, including Epic Games and Klaviyo. He hosts a podcast, co-hosts a TV series, wrote a book, speaks on big stages, and is set on becoming the household name in marketing. Your job is to make that happen.

You won't be starting from zero. The platforms, the stories and the access are already there. You bring the ideas, the camera, the relationships and the hustle to turn all of it into a brand everyone knows.

Erik's platforms: HawkeTalk (his podcast since 2020), The Hawke Method (his 2022 book), Next Hot Founder: LA Edition (an unscripted series he co-hosts), his Forbes and Entrepreneur bylines, his speaking, and his social accounts on X, LinkedIn, Instagram, TikTok, Facebook and Reddit.

• You'll own it. Erik's brand is your project to run, with real say over what goes out under his name.
• You'll have great material. A podcast, a TV series, a book, big stages, triathlons, and side quests like running a shoot house at a Vegas gun ranch.
• You'll get a front-row seat when it counts. Select shoot days, stages and events like HawkeFest and First Tuesdays.
• You'll have an award-winning marketing team behind you. Collaborate with Hawke Media's creative, PR and paid media experts on everything you build.
• You'll see the numbers move. You'll know every week what your work did for follower growth, bookings and press.
• You'll work directly with the CEO. No layers. Your ideas go straight to Erik and ship fast.

Grow Erik's profile (most of the job)

• Run Erik's social everywhere: X, LinkedIn, Instagram, TikTok, Facebook and Reddit.
• Turn footage from Erik's events, trips and stages into short videos.
• Book and prep podcast appearances.
• Land speaking opportunities, working with Hawke Media's award-winning marketing team.
• Help with press, bylines and longer projects.

Erik's platforms

• HawkeTalk: help run and grow the show, from booking guests and prepping episodes to clipping and promoting each one.
• Next Hot Founder: LA Edition: turn the show into content for Erik's channels.
• The Hawke Method: keep promoting the book, and help with any future book.

Hands-on brand work

• Write and edit posts in Erik's voice.
• Track how posts perform.
• Keep his bio, headshots and press materials up to date.
• Research podcasts and events worth doing.
• Be a main point of contact with Erik's network.
• Direct the AI tools that handle Erik's first drafts, research and scheduling, and make sure what they produce is right.

Some assistant work (about 10 to 15%)

• Event logistics, follow-ups and the occasional errand.

You'll set goals with Erik in your first 30 days and send a short monthly update. We'll look at follower growth, podcast and speaking bookings, and press.

• 2+ years in social, content, PR or talent.
• You can edit short video, and shoot it when needed.
• Strong writer, including in someone else's voice.
• Experience booking podcasts, press or speaking is a plus.
• Good judgment, and able to handle high-priority, confidential information.

• Podcast or video production experience.
• Book marketing experience.
• Contacts in media or podcasts.

Sponsorship Notice: Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time.

Compensation Range: $65,000 - $75,000 Annual Salary

Location: Full-Time in-office Santa Monica HQ, 5 days per week. Occasional travel for events. Reports directly to Erik.

Health and Wellness: Medical, Dental, and Vision Coverage; HSA or FSA; Employee Assistance Program (EAP)

Financial Benefits: Competitive Base Salary; 401(k) with Company Match; Life and Disability Insurance

Time Off: Unlimited PTO; Paid Holidays; Paid Paternal/Maternal Leave

Growth and Development: Ongoing Training and Learning Opportunities; Career Path Progression