Manager, Amazon Marketing Services
Greater LA Area
2 months ago
Knowledge of Vendor Central and Seller Central platforms, including inventory management, reporting, and ad platform.
Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across AMS, Seller Central, AMG, AAP, and SEM (i.e. AdWords, Bing, etc.).
Develop a strategic launch plan on Amazon for clients to obtain organic ranking, including a comprehensive keyword research, SEO copy, and Review strategy.
Conducting competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns.
Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
Identifying and selecting the best channel, medium, or ad-unit for an advertising campaign based on an in-depth market analysis (i.e. audience demographics, media usage, ratings, type of content in a given vehicle, etc.).
Monitoring purchased media to ensure that the advertisements appear as planned across publisher sites.