Greater LA Area
1 week ago
Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across AMS, Seller Central, AMG, AAP, and SEM (i.e. AdWords, Bing, etc.)
Conducting competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns.
Identifying and selecting the best channel, medium, or ad-unit for an advertising campaign based on an in-depth market analysis (i.e. audience demographics, media usage, ratings, type of content in a given vehicle, etc.).
Monitoring purchased media to ensure that the advertisements appear as planned across publisher sites.
Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
Performing keyword research and writing ad copy.
Conducting A/B tests across campaign variables (e.g. ads, landing pages, bidding) to reach the best results.
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our clients' websites while maintaining a strong ROI for every client's marketing budget.