Paid Media Manager - 0325

Exverus Media is hiring a Paid Media Manager to join our growing team!
Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we've won Small Agency of the Year: Media from AdWeek, YouTube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of "LA Times Top Companies to Work For"!
Located in the heart of Hollywood with a stunning office overlooking Los Angeles (and remote!), we offer unlimited vacation and a culture where we are continuously renovating the agency to manage work/life balance. Our clients have included household names like MasterClass, Coca-Cola, Premier Nutrition and many more.
We are analytical. We are creative. And we are human - prioritizing our relationships with teammates and clients above everything else. Are you all of these things, and looking to take the next step in your career?
About the Role:
We are looking for a motivated and detail-oriented Paid Media Manager to lead integrated paid advertising campaigns. This role requires collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with -commerce/retail media and programmatic media for holistic activation.

Key Responsibilities:

• Strategy Development:
• Design and implement comprehensive paid search and paid social strategies that align with client goals
• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
• Campaign Management & Budget Management:
• Oversee best-in-class creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others
• Lead and QA campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
• Advances knowledge of Pixel tracking & UTM tagging
• Cross-Channel Collaboration:
• Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact
• Performance Optimization:
• Oversee monitoring and analyzing of campaign performance metrics to identify areas for improvement and innovation
• Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness
• Deliver relevant insights for actionable optimizations that ladder up to brand and business goals
• Data Analysis:
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights
• Keyword Analysis Tool Experience (SpyFu, SEMRush, etc)
• Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis
• Client Communication:
• Act as a primary point of contact for clients and cross-functional teams regarding paid search and paid social campaigns
• Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives
• Trend Monitoring:
• Stay informed about the latest trends and best practices in paid search and paid social advertising
• Share relevant insights with clients and the team to foster continuous improvement in campaign strategies

• 4-6 years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred
• 4+ years of client facing experience presenting media plan recommendations and reporting on campaign performance,
• Proven track record of managing successful paid search and paid social campaigns & teams
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc
• Excellent written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)
• Join one of "LA Times Top Companies To Work For"!