The Paid SEM Team Lead manages digital campaigns, focusing on paid search, leading a small team, optimizing strategies, and reporting performance to meet client goals.
Paid SEM Team Lead
Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s
digital campaigns with a focus on Paid Search campaigns on SEM platforms.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
What you’ll do:
- Perform daily management of paid search campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
- Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
- Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
- Help guide creative based on performance and results if required
- Monitor and proactively optimize on-going campaigns for various clients
- Assign work to your team of traffickers or junior campaign managers.
- Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
- Keep up with the latest innovations in paid search tactics and features
- Ensure all deliverables meet our service level agreements
Secondary X University X Postgraduate Others (student)
Skills
- Bachelor degree / Student in marketing, business or equivalent work experience.
- Fluency in English is required.
- 2-4 years of PPC/Paid Search experience.
- Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
- Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans, Matchcraft and Google Analytics.
- Comfortable communicating with Account Management Team, Sales Team and Client.
- Facebook Blueprint Certification and Google Ads certification a plus.
- Exhibit strong attention to detail and comprehensive follow through
- Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
- Work efficiently, are dependable and have an entrepreneurial spirit.
- Team player who helps contribute wherever needed
- Ability to thrive in fast paced, dynamic environment
Top Skills
Google Ads
Google Analytics
Kenshoo
Marin
Matchcraft
Nanigans
Entravision Santa Monica, California, USA Office
2425 Olympic Blvd, Ste 6000, Santa Monica, CA, United States, 90404
Similar Jobs
Cloud • Mobile • Software
The Social Media & Community Manager will develop and execute social media strategies, manage content, and cultivate online communities for BuildOps, enhancing brand awareness and engagement.
Top Skills:
BufferHootsuiteSocial Media Management ToolsSprout Social
Cloud • Healthtech • Social Impact • Software • Biotech
The Marketing Manager will drive regional strategy, execute multi-channel campaigns, and support demand generation to enhance Benchling's growth in the AMERS region.
Top Skills:
MarketoSalesforce
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Lead product marketing for Snapchat’s Business Platforms, develop go-to-market strategies, and engage with cross-functional teams to enhance product features.
Top Skills:
Digital MarketingProduct Marketing
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
