About the job

The VP, Strategy has channel oversight and drives the overall team vision and direction for the Outsourced CMO team, focusing on channel expansion, scalability, training, professional development and efficiency. 

 

Primary Objectives:

  • Leadership: Drive success for both channel and organizational goals
  • Management: Provide goals, objectives, metrics and associated structure forsuccess
  • Education and Training: Scalable training and education program for new employees and continuing education for legacy strategists
  • Innovation: Drive channel innovation via processes, offerings and vision
  • Quality Control: Ensure overall channel quality control
  • Collaboration: Collaborate with cross channel directors and executive team
  • Budgeting and financials: Ensure channel solvency and profitability

 

Responsibilities:

 

Leadership (20%)

  • Manage channel vision and mores to create an engaged and self managing culture
  • Provide channel inspiration via industry knowledge and learning opportunities
  • Empower senior strategists and advisors to drive channel success
  • Instill team mantra of trust, transparency and accountability
  • Own full employee lifecycle and career development + growth Management (20%)
  • Provide overarching goals and performance objectives to drive excellence
  • Ensure clear, attainable but challenging performance standards
  • Provide channel with adequate resources and tools to perform job functions
  • Manage channel hierarchy and ensure proper alignment between and among positions

 

Education and Training (20%)

  • Provide holistic training program for new employees
  • Provide continuing education program for legacy employees
  • Provide industry learning opportunities
  • Help strategists identify team specialization
  • Provide path to specialization via professional development stipend

 

Innovation (10%)

  • Understand pulse of digital to better inform channel resources and solutions
  • Test new channel product offering to consistently diversify revenue stream

 

Quality Control (10%)

  • Consistently iterate and improve internal processes for best possible work product
  • Provide transparent performance metrics to better understand how quality is achieved
  • Create system of checks and balances to consistently monitor channel work product
  • Ensure advisors are owning individual strategy pods and driving toward individual and team growth and success

 

Collaboration (10%)

  • Team will work with other channel heads to better understand and solve agency-wide challenges
  • Work closely with advisors to maintain strong link and presence throughout team
  • Supporting selling initiatives within Sales

 

Budgeting and financials (10%)

  • Manage channel budget ensuring expenditures are within acceptable margin of model
  • Understand and manage channel P&L to monitor growth and overall solvency

 

Required Education and/or Experience:

  • 10+ years of relevant strategic marketing experience
  • 7+ years of management experience (with direct reports)
  • 5+ years of digital experience, specifically eCommerce
  • 5+ years experience with B2B, B2C and mobile verticals
  • Degree at accredited university in marketing, business, communications or related field

 

Preferred Education and/or Experience:

  • Entrepreneurial spirit or business owner
  • Digital focused
  • MBA from accredited university

 

Skills and Knowledge:

  • Deep understanding of B2C, B2B and mobile vertical
  • B2C eCommerce expertise is a must
  • Advanced knowledge of acquisition marketing
  • Advanced knowledge of retention marketing
  • Deep understanding and experience executing email marketing, media buying (Facebook, SEM, Amazon, Programmatic, etc), Influencer marketing, organic social media management, content marketing, SEO, branding, web development, etc

 

Computer/Software/Application Proficiency :

  • GAIQ certified
  • Adwords certified
  • Facebook Business Manager expertise
  • Google Suite

 

Additional Management Responsibilities:

  • Performance Management: setting and managing goals, on-going coaching, corrective action, annual reviews, rewards/recognition, and team/individual development
  • Employee Life Cycle Management: headcount forecasting, job descriptions, recruiting/hiring, termination
  • Governance: ensuring compliance to company policy/practice (e.g. attendance, behavior, workplace attire), ensuring compliance to employment law (e.g. time keeping, anti-harassment and diversity)
  • Leadership: ensures availability to staff, team building, building rapport with individuals, encouraging strong collaborative relationships between individuals and departments, facilitating a healthy work/life mix, solicits and applies feedback (internal and external to team), self-improvement as a leader/manager of people
  • Culture Ambassador: proactively demonstrate and cultivate a culture of cooperative collaboration, strong work ethic, solutions-orientation, quality focus, results-orientation, relaxed/enjoyable atmosphere, team- and individual- celebration, and company/product pride
  • Team Member Success Factors -- To succeed at the company, each team member must demonstrate the following:
  • Communication - Speaks clearly and persuasively; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Solution-Focused - Views a problem or challenge as an opportunity for learning; Actively searches for solutions using all available resources
  • Teamwork - Balances team and individual responsibilities; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
  • Cost Consciousness with Quality Focus - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources; Understands how to balance cost consciousness with quality focus; Ensures quality of service and product at all levels.
  • Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ClickUpManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!

Lizzie

Talent Acquisition Partner

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.

Charles

EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.

Christal

Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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