Label Business Associate

Since 2019, hello82 is a platform deeply rooted in the vibrant world of K-pop. We specialize in creating connections between fans and their favorite K-pop artists through a fusion of innovative marketing strategies, immersive music distribution, and providing unparalleled experiences that resonate with fans worldwide. As an independent music label and distribution arm, hello82 is rapidly expanding alongside the ever-growing community of K-pop fanbases. Some of our artists include: ATEEZ, P1Harmony, xikers, THE BOYZ, STAYC, and ONEUS.

Position: Marketing Associate

Location: hello82 LA 7323 Beverly Blvd, Los Angeles, CA 90036

Work Hours: Mon-Fri 9:30AM to 6:30PM

We are seeking a Junior Marketing Associate to support the execution of global K-pop marketing campaigns. This role will work closely under the Marketing Project Manager and collaborate with cross-functional teams to ensure smooth day-to-day execution of campaigns, fan activations, and promotional initiatives.

This position is ideal for someone early in their marketing career who is highly organized, detail-oriented, and passionate about K-pop, fan culture, and global entertainment marketing.

• Create short-form video content including Instagram Reels, TikTok, and YouTube Shorts to support campaign rollouts, fan engagement, and promotions.
• Edit videos using tools such as CapCut, Premiere Pro, Final Cut, or similar.
• Support the execution of marketing campaigns, fan activations, and promotional initiatives across multiple markets.
• Assist in managing project timelines, task lists, and deliverables under the guidance of the Marketing Project Manager.
• Track campaign progress, deadlines, and approvals to ensure projects stay on schedule.
• Help coordinate assets, materials, and information between teams.

• Work closely with internal teams including Creative, Production, Operations, Sales, and Fan Experience to support campaign execution.
• Assist in preparing internal briefs, meeting notes, and follow-ups.
• Support clear communication across teams to ensure alignment on tasks and timelines.

• Maintain organized documentation including project trackers, timelines, and campaign folders.
• Support reporting and post-campaign wrap-ups by gathering data, assets, and learnings.
• Assist in managing multiple projects simultaneously while adapting to shifting priorities.

• Monitor K-pop trends, fan behavior, and competitive marketing campaigns.
• Support research and idea gathering for campaign planning and fan engagement initiatives.
• Help ensure campaigns are culturally relevant and aligned with global fan communities.

• 1–2 years of experience in marketing, project coordination, or related roles (internship experience included).
• Strong organizational skills with high attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Interest in K-pop, music, entertainment, or fan culture.
• Comfortable working with cross-functional teams and supporting multiple stakeholders.
• Proactive attitude with a willingness to learn and grow.

• Experience in entertainment, music, media, or cultural industries.
• Familiarity with live events, pop-ups, or fan experiences.

In your cover letter, please tell us about your K-pop journey and how it inspired your interest in marketing or fan engagement.