Marketing Associate, International

FIGS is seeking a Marketing Associate to join our International team. As a key member of our team, you will be  supporting the execution of our marketing strategies, including involvement in our analysis, growth, and decision-making across 30+ international countries, a rapidly growing area of the FIGS business. Your role will focus on marketing, while gaining exposure across all aspects of the business including: strategy, site and product performance, market research, customer behavior, and business development initiatives. You will be part of a very fast-paced and exciting organization that is recognized for its innovative product, fresh branding, and unique value proposition.  This person will report to the Sr. Director of International Marketing and collaborate closely with cross functional partners and domestic counterparts. 

The Marketing Associate will work directly with the International Marketing Sr. Director and General Manager as well as collaborating with internal teams within the brand creative, data, finance, e-commerce and engineering teams, in addition to external agency and vendor partners to identify, analyze, and act on actionable insights to help drive the growth of the international business. This role will benefit from someone who wants exposure to international business practices and high-growth expansion, is organized with attention to detail, and has the ability to think strategically across business functions. Ability to distill information, findings, and results into executive summary is a plus.

What you’ll be doing:

• Partner with Sr. Director of International Marketing to execute marketing strategies and identify creative and localization opportunities within paid media campaigns, including social, search, and programmatic media, across 30+ countries 
• Use data to develop reporting, conduct campaign analysis, optimizations and budget recommendations
• Manage localization and trafficking of ads and email campaigns across 10+ regions 
• Partner on new customer acquisition initiatives for various markets, learning to balance ROAS and CAC metrics in line with business objectives and profitability profiles by market 
• Build creative briefs with recommended strategies 
• Analyze data to identify creative trends and roll out wins across campaigns, vendors, and channels; identify differences and nuances by country 
• Research and propose local opportunities for thoughtful and brand-right marketing presence in major markets 
• Own robust competitive research process (product, social channels, website experience) and develop actionable market insights
• Partner with site team to analyze site performance to inform insights on optimal paths to conversion

Qualifications: 

• 1-3 years of experience in marketing or business role
• Knowledge of marketing and paid media channels (social, search), including set-up, optimization, and analysis 
• Bachelor’s degree in Marketing or similar field
• Interest in entrepreneurial, fast-paced, business development
• Knowledge of e-commerce metrics as related to marketing impact 
• Must have - proficiency in Excel and ability to draw conclusions from data
• Experience in site analytics tools (Google Analytics, Heap, Looker) a plus 
• Proven outstanding written, verbal, and presentation creation skills
• Self-motivated team player with excellent communication and organizational skills
• Fluency in multiple languages is a plus!

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $66,560 and $76,500. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.