Manager, Trade Marketing

From nightclubs, bars, and festivals to quick-service restaurants and delivery apps, the On Premise is a unique environment where people come together and enjoy an ice-cold can of Red Bull.

On Premise Marketing leads the channel marketing strategy, with the goal of positioning Red Bull as the #1 brand and product for consumers and the trade. We bring this strategy to life by driving visible distribution, strengthening Red Bull’s relevance, and increasing consumption across the entire On Premise channel.

As a Trade Marketing Manager at Red Bull, you will play a key role in driving brand growth, elevating the On Premise experience, and developing innovative assets that bring our product offerings to life. You will work closely with key stakeholders to translate strategic initiatives into actionable tools, processes, and business solutions.

Your focus will be on developing creative, high-impact content that delivers a consistent brand experience across consumer touchpoints. You will also build strong cross-functional relationships with internal teams, agencies, and vendor partners to bring initiatives from strategy through execution.

This role requires both strategic thinking and hands-on execution, with a focus on connecting business priorities with creative marketing solutions that drive impact across the On Premise.

DRIVE CREATIVE DEVELOPMENT AND BRAND EXCELLENCE

Creative Strategy & Activation: Lead the development of innovative tools and assets that position Red Bull as the #1 brand in the On Premise space. Oversee the creative direction and execution of content, aligning it with brand standards, product strategy, and key consumption occasions.

Brand Consistency: Ensure the Red Bull brand is consistently represented across all On Premise channels, ensuring a premium and cohesive brand experience at every customer and consumer touchpoint.

Content & Campaign Development: Oversee the creation and execution of content for Digital Posters and ensure its alignment with key product offerings, promotions, and seasonal initiatives. Drive creative solutions that engage both consumers and the industry.

LEAD CROSS-FUNCTIONAL COLLABORATION AND STAKEHOLDER MANAGEMENT

Strategic Leadership: Collaborate with key internal teams—Marketing, Sales, Operations, and Product—to develop and execute strategic plans that drive growth and brand visibility in the On Premise channel.

Stakeholder Alignment & Accountability: Serve as a key liaison to cross-functional stakeholders, ensuring alignment on objectives, deliverables, and timelines. Hold stakeholders accountable for their contributions, ensuring communication streams and collaboration remain streamlined and efficient.

New Initiatives and Business Alignment: Lead the development and execution of new strategic initiatives, ensuring they are translated into clear, actionable plans for the field and consistently communicate updates and progress to all stakeholders.

OWN THE END-TO-END DEVELOPMENT OF MARKETING TOOLS AND RESOURCES

On Premise Program Development: Create comprehensive, turn-key marketing programs and tools that support Red Bull’s trade strategies, product launches, and key accounts. Ensure tools are aligned with brand positioning and tailored to different consumer segments, occasions, and markets.

Process Optimization: Identify and implement efficiencies in marketing tool development and resource management. Develop processes that streamline workflows, reduce duplication, and maximize the effectiveness of marketing materials and resources.

ENHANCE COMMUNICATION AND KNOWLEDGE SHARING ACROSS TEAMS

Internal Communications: Own the development and ongoing maintenance of internal communication platforms (e.g., The On Premise HUB) to ensure internal teams have easy access to up-to-date resources, best practices, and key business updates.

Best Practice Sharing: Cultivate a culture of continuous improvement by sharing best practices, learnings, and success stories across the On Premise organization to foster alignment and inspire innovation in future initiatives.

Field Communication: Explore and implement new methods for communicating key updates, milestones, and training materials to the field, ensuring that the team is equipped with the tools and knowledge needed for success.

MANAGE EXTERNAL RELATIONSHIPS WITH AGENCIES AND VENDORS

Partner Collaboration & Process Improvement: Build and maintain strong relationships with external agency and vendor partners. Identify and implement process improvements to drive efficiencies in collaboration and project execution.

New Partner Sourcing & Onboarding: Continuously assess current and future needs and source new agency and creative partners. Develop onboarding and ongoing training programs to ensure they are aligned with Red Bull’s brand standards and quality expectations.

Vendor Performance Management: Oversee the performance of agency and vendor partners, ensuring they consistently meet project objectives, deadlines, and quality standards.

BUDGET MANAGEMENT AND ANNUAL BUSINESS PLANNING

Financial Oversight: Manage the trade marketing budget, ensuring that spend aligns with the strategic goals of the business and is optimized for maximum impact. Oversee project budgets, ensuring efficient allocation of resources.

Planning & Execution: Work closely with the broader business to coordinate the annual trade marketing calendar, ensuring local and national customer-facing programs are in line with overall business objectives and timelines.

1-3 years’ experience in a customer/trade marketing role

Strong communication & teamwork skills

Exceptional planning and project management skills

In-depth knowledge of the consumer goods industry and trade

Innovative, creative and solution-oriented mindset

Strong work ethic & self-motivated; must be able to work independently 

Must be proficient in Microsoft Excel and PowerPoint; Illustrator and other design programs are preferred

Bachelor’s Degree; MBA a plus

Bachelor’s Degree; MBA a plus

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.