Manager, Marketing (HCP KAM)

The Position

Let’s do something amazing together! The HCP Key Accounts Manager(KAM) Marketing Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead’s brand strategy and execution of materials on the cardiometabolic team serving patients living with Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG).  Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.

The Manager will support the commercialization of Plozasiran for existing and future indications. The Manager will drive cross-functional collaboration with teams including HCP Marketing, Sales and KAM team leaders, Market Insights, Market Access, Regulatory, Medical Affairs and other key teams. This person will lead the development and execution of KAM (Key Account Manager)-focused tactics, EHR deliverables and support media strategy. This role requires a strong focus on personal and nonpersonal marketing execution for KAM audiences.

This individual should be detail-oriented, have excellent communication skills, feel comfortable working in a fast-paced environment and feel empowered to work both independently and collaboratively.

The Manager will collaborate across teams to ensure consistent messaging, drive brand visibility, and lead marketing efforts that align with brand goals. Reporting to the Director of Marketing, you'll drive brand awareness and contribute to Arrowhead’s market growth.

This role is base onsite 5x a week at Arrowhead’s Corporate Headquarters in Pasadena, CA.

Responsibilities

• Cross functional Collaboration
  • Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
  • Partner with KAM leadership, teams and training to develop and execute resources and strategic clarity for KAM team
  • Support vendor/agency and print budget management and scope
  • Develop effective relationships with medical, legal, regulatory and compliance teams to support overall brand and executional needs
• Executional Excellence:
  • Content and Tool Development
    • Lead the execution and support omnichannel strategy for key accounts including RTE, CVA, Pop-health strategy decks, specialty pharmacy pathway pull-through decks, leave behinds, etc. in both personal and non-personal promotions
    • Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelines
    • Support print material needs including printer relationship, KAM sales team needs and logistics
    • Develop pull-through marketing programs to support specialty pharmacy pathway activation and access milestones
    • Partner with Director on messaging that bridges market access milestones with marketing messaging
  • Market and Account Intelligence
    • Monitor the industry, in-market tactical performance and competitive landscape and payer/account trends with ability to identify and translate into market optimizations
    • Understand EHR system foundation
  • MLR Process
    • Ensure all materials go through proper MLR reviews and approvals
    • Maintain compliance with all industry codes
  • Budget & Planning
    • Manage the KAM marketing budget, vendor relationships and project timelines
    • Contribute to brand planning with key account lens

 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of pharmaceutical marketing experience
• 3+ years managing KAM  marketing initiatives
• Strong cross-functional collaboration skills and the ability to lead strategic initiatives.
• Excellent communication, leadership, prioritization and project management skills.
• Veeva submission experience
• EHR system understanding

Preferred

• Marketing experience in the cardiometabolic and/or rare disease space
• Preferred product launch experience or creating marketing materials for newly developed KAM teams
• Health IT/systems professional experience
• Open to travel >25%